Design Handoff · Mark Squire Roof Restorations

For: designer / OD agent / build operator

Read top-to-bottom before designing. Every section labeled with provenance:

- ✓ verified:* — from customer's site or trusted API · do not paraphrase

- 🤖 ai-completed:* — LLM-generated from real signals · may polish · keep facts

- ⚠ niche-typical:* — fallback default · should be replaced if real data available later

- ⚡ mixed:* — partially verified + partially AI-completed

>

Generated: 2026-05-17T04:51:57.566Z · slug: mark-squire-roof-restorations

Provenance summary: 21 fields · ✓ 0 verified · 🤖 3 ai · ⚠ 0 niche-fallback · ⚡ 0 mixed

1. Business · LOCKED facts (verbatim · never paraphrase)

Field	Value	Source
Business name	Mark Squire Roof Restorations	✓ gbp
Phone	0400 058 842	✓ gbp
Phone tel: link	tel:0400058842	✓ gbp
Email	(none)	✓ gbp
Address	4 Eureka Terrace, Ballarat East VIC 3350, Australia	✓ gbp
City	Ballarat	✓ gbp
State	VIC	✓ gbp
Niche	roofer	✓ gbp
Rating	5★ (3 reviews)	✓ gbp
Google Maps	https://maps.google.com/?cid=590050035974156618	✓ gbp

Rule: every field above must appear in the final website verbatim. No paraphrasing of business name. No formatting changes to phone. Address as one string.

2. Existing visual identity (brand kit)

Skill used: logo-design (new logo) · no website existed for this business — designed fresh logo from intake brief

Variants (all in design/brand/):

• design/brand/logo-light.svg

• design/brand/logo-dark.svg

• design/brand/logo-mark.svg

• design/brand/logo-wordmark.svg

• design/brand/logo-mono-dark.svg

• design/brand/logo-mono-light.svg

• design/brand/favicon.svg

• design/brand/social-avatar.svg

Color tokens 🤖 logo-design-skill

Token	Hex
brand_primary	#1F232B
brand_secondary	#3A5A6B
brand_accent	#C68C3F
surface	#FFFFFF
surface_muted	#FAF6EE
text	#1F232B
text_muted	#5A5C61
border	#E4DFD2

Typography

• Heading: Roboto Slab 800 / 600 — slab serif, trade-credible heritage feel.

• Body: Inter 400/500 — clean sans body pairs with slab headings.

• Stack: 'Roboto Slab', 'Rockwell', 'Georgia', serif (for headings); 'Inter', system-ui, sans-serif (for body)

Brand personality: honest regional trade, owner-operator, restoration-specialist, workmanlike, heritage-credible (not luxury)

Avoid: No corporate-trade gradient/icon-pack cliché. No badges with 'EST. YEAR' unless the year is verified. No condensed italic display fonts. No luxury jewellery palette (no rich purples / golds beyond a quiet ochre).

Full visual style contract (click to expand)

Mark Squire Roof Restorations Website Visual Style Contract

Boundary

This contract defines brand direction and visual guardrails. It does not design the final UI, page structure, component layouts, breakpoints, or frontend implementation.

Brand Reading

Read the logo first: weight, typography, geometry, color, and personality should drive the website's visual system.

Overall Style Direction

Style: clean local business

The website should feel honest regional trade, owner-operator, restoration-specialist, workmanlike, heritage-credible (not luxury).

Avoid: No corporate-trade gradient/icon-pack cliché. No badges with 'EST. YEAR' unless the year is verified. No condensed italic display fonts. No luxury jewellery palette (no rich purples / golds beyond a quiet ochre).

Color Boundaries

```css :root { --brand-primary: #1F232B; --brand-secondary: #3A5A6B; --brand-accent: #C68C3F; --surface: #FFFFFF; --surface-muted: #FAF6EE; --surface-dark: #111111; --text: #1F232B; --text-muted: #5A5C61; --border: #E4DFD2; } ```

Color rules:

• Use brand colors by role, not decoration.

• Maintain strong contrast for logo, text, nav, forms, and CTAs.

• Do not overuse the accent color as a full-page wash unless explicitly specified.

Logo Usage Boundaries

• Light background logo: logo-light.svg

• Dark background logo: logo-dark.svg

• Mark/compact logo: logo-mark.svg

• Header: Light header (#FFFFFF) with logo-light.svg. Phone number top-right in brand-secondary blue. Sticky on scroll.

• Footer: Dark footer (#1F232B). logo-dark.svg + secondary text in #B5B5B7. Owner credentials, ABN, Ballarat service area below logo.

• Minimum size: Full lockup: 140px wide minimum. Mark: 24px square. Favicon: 16px (M + S structure remains; ridge-cap softens to single tone).

• Local contact: For local businesses, preserve room for phone number and quote/contact CTA; do not oversize the logo in the header.

• Export safety: check SVG viewBox padding so text, strokes, italic overshoots, and outlined paths are not clipped.

Typography

• Heading font: Roboto Slab 800 / 600 — slab serif, trade-credible heritage feel.

• Body font: Inter 400/500 — clean sans body pairs with slab headings.

• Fallback stack: 'Roboto Slab', 'Rockwell', 'Georgia', serif (for headings); 'Inter', system-ui, sans-serif (for body)

• Logo typography notes: Slab serif (Roboto Slab Bold 800 — open source). The M and S in the monogram are drawn as outlined paths with slab-serif terminal feet. Wordmark uses the same slab serif family at lower weight (Bold for primary line, Medium for subtitle).

Layout Density

Density: medium/service-focused

Keep pages scannable, practical, and aligned with the brand's level of polish.

Shape Language

Use shapes, radius, borders, and line weights that match the logo geometry.

Header System

Protect logo visibility and avoid typography/color choices that compete with it. Do not prescribe exact header layout here.

Local business contact rule: Desktop header should expose phone or primary contact action. Mobile header should prioritize call, quote, or menu based on conversion need.

Footer System

Footer should preserve the logo as the primary brand object, with readable links and restrained CTA/contact treatment.

Buttons And CTA

Primary CTA: solid brand-primary #1F232B, white text, 3px corner radius (slightly softer than VIP's sharp corners — owner-friendly feel). Secondary: outlined steel-blue border. Hover: 10% darker.

Cards And Forms

Soft corners (4px). 1px #E4DFD2 border (warm beige border, not cold gray — matches cream surface). Drop shadow optional and very subtle.

Imagery Direction

Real Ballarat-area before/after restoration photography. Owner-on-site shots. Avoid stock crew handshakes; show actual work and the owner where appropriate.

Icon Style

Slab-aligned line icons, 1.5–2px stroke, with optional rounded terminals (softer than VIP's). Restoration cues: ridge cap, paint roller, gutter, tile/metal sample, ladder.

Section Backgrounds

Alternate white #FFFFFF and warm cream #FAF6EE — that cream signals regional / honest / non-corporate. One hero section per page with overlay imagery.

Motion And Interaction

Use subtle, purposeful interactions. Avoid animations that fight the brand tone or delay conversion actions.

Responsive Behavior

Define when full logo switches to mark-only, and protect logo visibility in mobile header/footer.

Do / Don't

Do:

• Keep the logo visible in header, hero, footer, and mobile.

• Use the brand token system consistently.

• Match typography, shape, imagery, and icons to the logo personality.

Do not:

• Recolor the logo outside documented variants.

• Place the logo on low-contrast or busy backgrounds.

• Use generic website templates that clash with the logo.

• Add effects, shadows, or gradients to the logo unless explicitly approved.

Website Agent Prompt

```text Use the supplied Mark Squire MS monogram with its steel-blue ridge-cap apex in the M's valley exactly as drawn — that ridge-cap is the brand's signature element. Brand reads as regional owner-operator, restoration-focused, slab-serif credible (think trade heritage, not luxury). Use #1F232B as primary, #3A5A6B as secondary (corrugated steel blue-gray — accent for ridge cap and supporting elements), and warm cream #FAF6EE as surface-muted alternative. Slab serif headings; sans body. Maintain owner-personal voice; no corporate-trade clichés. ```

3. Real content (Phase B extraction)

3a. Services (B1)

Roof Restoration [?]

• 全面屋顶翻新 · 高压清洁 + 修补 + 重涂 + 防水

• Suggested page slug: /roof-restoration · icon: sparkles

Roof Repair [?]

• 漏水修复 · 屋瓦更换 · 紧急维修

• Suggested page slug: /roof-repair · icon: wrench

Gutter Replacement [?]

• 排水沟更换 · Colorbond / Zincalume

• Suggested page slug: /gutter-replacement · icon: water

Gutter Guard [?]

• 防堵排水沟方案 · 长期维护

• Suggested page slug: /gutter-guard · icon: shield

Metal Roofing [?]

• 金属屋顶安装 · 商业 + 住宅

• Suggested page slug: /metal-roofing · icon: rectangle

3b. About narrative (B2)

About Mark Squire Roof Restorations

Mark Squire Roof Restorations 是 Ballarat 的本地 roofer。 Google 评分: 5★ · 3 条评论。

备注

MVP 阶段 · 这段为 niche typical + 硬数据综合 · LLM 综合升级见 V3-HANDOFF-STRUCTURE Phase B (Cascade A 调用)。

3c. Hero copy (B3) — 3 candidates

Candidate 1 · [service-led] 🤖 claude:claude-sonnet-4-5

• H1: Ballarat Roof Restoration, Repair & Metal Roofing

• Sub: High-pressure cleaning, leak repairs, gutter replacement and Colorbond roofing. Family-owned service across Ballarat since day one.

• Primary CTA: Call 0400 058 842

• Audit issues addressed: (none)

• Rationale: _Direct service clarity with immediate phone visibility beats generic hero text by removing friction between intent and contact._

Candidate 2 · [urgency-led] ⭐ RECOMMENDED 🤖 claude:claude-sonnet-4-5

• H1: Roof Leaking? Ballarat's Emergency Repair & Restoration Specialists

• Sub: From urgent leak fixes to full restoration — roof repairs, metal roofing, gutter replacement and guard systems. Mark Squire handles it.

• Primary CTA: Get Help Now

• Audit issues addressed: (none)

• Rationale: _Addresses immediate pain point (leaking roof) while establishing breadth of service, creating urgency without invented credentials._

Candidate 3 · [trust-led] 🤖 claude:claude-sonnet-4-5

• H1: Mark Squire Roof Restorations — Ballarat Roofing Done Right

• Sub: Restoration, repairs, metal roofing and gutter work. No shortcuts, no sales pressure — just honest roofing service you can verify before we start.

• Primary CTA: Call 0400 058 842

• Audit issues addressed: (none)

• Rationale: _Personal name builds accountability, 'verify before we start' neutralizes skepticism without fake testimonials or year counts._

3d. FAQ (niche-typical · 4-6 questions)

• Q: How much does roof restoration cost in Ballarat? ⚠ niche-typical:roofer

A: Free quote · pricing depends on damage extent · we provide written estimates within 24 hours.

• Q: Are you QBCC licensed? ⚠ niche-typical:roofer

A: Yes · we hold a current Queensland Building and Construction Commission license · public record at ABR.

• Q: Do you offer free quotes? ⚠ niche-typical:roofer

A: Yes · no obligation site visit · written quote within 24 hours.

• Q: How long does a roof replacement take? ⚠ niche-typical:roofer

A: Typically 2-5 days depending on roof size and weather · we keep you updated throughout.

• Q: What's your warranty? ⚠ niche-typical:roofer

A: All workmanship guaranteed · Colorbond materials carry manufacturer warranties up to 36 years.

• Q: Do you handle insurance claims? ⚠ niche-typical:roofer

A: Yes · we work directly with insurance companies for storm/hail damage claims.

4. Site architecture (B4 + B6)

14 pages · 5 service · 4 area Source: ? · long-tail coverage: ?

Slug	Type	Purpose	H1	Bound images	Source
/	home	hero + 3 services + reviews + trust + map + CTA		—	[?]
/roof-restoration	service			—	[?]
/roof-repair	service			—	[?]
/gutter-replacement	service			—	[?]
/gutter-guard	service			—	[?]
/metal-roofing	service			—	[?]
/roofer-ballarat	area			—	[?]
/roofer-ballarat-cbd	area			—	[?]
/roofer-ballarat-northside	area			—	[?]
/roofer-ballarat-southside	area			—	[?]
/about	about	company story + ABN + license · trust 集中		—	[?]
/reviews	reviews	3 reviews aggregator		—	[?]
/contact	contact	form + tel + map		—	[?]

5. Image assets (B5 vision classify + B6 page bindings)

⚠️ No customer images available · build will use template stock or generated SVG/AI.

7. Boundaries — what you CANNOT do

商家硬数据 (verbatim · 一字不改 · Mark Squire Roof Restorations)

• business_name: Mark Squire Roof Restorations

• phone: 0400 058 842

• phone_tel_link: tel:0400058842

• address: 4 Eureka Terrace, Ballarat East VIC 3350, Australia

• abn: (待 ABR 补) (?)

• rating: 5★ (3 reviews)

• google_maps_url: https://maps.google.com/?cid=590050035974156618

不许做的

• 编造 license 号 / award / 价格 / 团队规模

• 改 Reference template 的 data-od-locked 区

• 删 data-od-sample 标记 (M5 客户要改占位)

• 用 "Welcome to" / "Your trusted" / "X years of excellence" 这种模板套话

• 修改商家名拼写 / 改电话格式 / 简化地址

详见 docs/v4/DATA-PRESERVATION-CONTRACT.md

10. Market context (Phase E1 · Tinyfish search · external mentions)

Read this before designing copy · understand competitive positioning + how the business shows up across the AU web.

External mentions (AU-filtered) ✓ tinyfish:search

#	Title	Domain	Snippet
1	[Mark Squire Roof Restorations - Yellow Pages](https://www.yellowpages.com.au/ballarat-east-vic/bpp/mark-squire-roof-restorations-580292534)	www.yellowpages.com.au
2	[MARK SQUIRE ROOF RESTORATIONS in 4 Eureka ... - Localsearch](https://www.localsearch.com.au/profile/mark-squire-roof-restorations/ballarat-vic-3353/MPp0)	www.localsearch.com.au
3	[Mark Squire Roof Restorations - Roofers in Ballarat East, 33](https://servicetasker.com.au/business/mark-squire-roof-restorations)	servicetasker.com.au
4	[30 Best Local Roof Cleaning in Ballarat Central, VIC 3350 \	](https://www.whereis.com/ballarat-central-vic-3350/roof-cleaning)	www.whereis.com
5	[Ballarat Roof Restoration \	Repair, Repointing, Gutters, Pa](https://localroofrestoration.com.au/services/ballarat-vic-3350/)	localroofrestoration.com.au

12. Per-page section-by-section design (Phase E3 · LLM-designed)

13 pages · 87 total sections · generated via locked combo per lab run.

Page · / 🤖 claude:claude-sonnet-4-5

• \: Ballarat Roof Restoration & Repair | Mark Squire

• meta description: Ballarat roof restoration, repair, and metal roofing. High-pressure clean, recoat, gutter replacement. Local tradesman, no subcontractors. Call 0400 058 842.

• primary focus: Convert Ballarat homeowners searching for roof restoration and leak repair services by emphasizing direct tradesman access, transparent pricing, and local service area coverage.

Section 1 · hero — Ballarat Roof Restoration & Repair

• High-pressure clean, repair, and recoat your roof to extend its life and stop leaks. Mark Squire Roof Restorations services all Ballarat suburbs with direct trade pricing and no subcontractors. Call for a free roof inspection and written quote.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Restored Colorbond roof in Ballarat showing clean finish after high-pressure wash and recoat"

Section 2 · trust-strip — Local Ballarat Roofer

• All work completed by Mark Squire directly. No sales teams, no commission-based quotes, no subcontractor mark-ups. WorkSafe licensed and fully insured for commercial and residential roofing work across Ballarat and surrounding regions.

Section 3 · services — Roof Services in Ballarat

• Complete roof restoration including high-pressure clean, tile and ridge cap repair, metal sheet replacement, recoating, and re-pointing. Emergency leak repairs, gutter replacement in Colorbond or Zincalume, and gutter guard installation to prevent blockages and water damage.

• CTA: Get quote (secondary)

• Image: service · alt="Before and after comparison of Ballarat roof restoration showing cleaned and recoated tiles"

Section 4 · about — How the Roof Restoration Works

• Free on-site inspection to check for cracked tiles, rusted valley irons, loose ridge caps, and gutter condition. Written quote with no hidden costs. Work starts with high-pressure clean, then repairs, then two-coat restoration system with 10-year warranty on materials. All debris removed and site left clean.

• Image: about · alt="Mark Squire inspecting roof tiles and ridge caps during free Ballarat roof assessment"

Section 5 · gallery — Recent Ballarat Roof Jobs

• Tile roof restorations, Colorbond re-roofs, gutter replacements, and emergency leak repairs completed across Ballarat, Sebastopol, Wendouree, and Lake Wendouree. All photos show actual Mark Squire Roof Restorations projects with client permission.

• Image: gallery · alt="Gallery of completed roof restoration and metal roofing jobs in Ballarat area"

Section 6 · about — Servicing All Ballarat Suburbs

• Covering Ballarat Central, Ballarat East, Ballarat North, Sebastopol, Wendouree, Lake Wendouree, Delacombe, Alfredton, and surrounding areas. Same-week quotes available for urgent leak repairs. Metal roofing and gutter work also available for commercial properties and rural sheds.

Section 7 · cta — Get Your Free Roof Inspection

• Call Mark directly on 0400 058 842 for a no-obligation roof assessment. Written quote provided within 48 hours. All work guaranteed and insured.

• CTA: Call 0400 058 842 (primary)

Page · /roof-restoration 🤖 claude:claude-sonnet-4-5

• \: Roof Restoration Ballarat | Mark Squire Roof Restorations

• meta description: Full roof restoration in Ballarat. High-pressure clean, repair, re-coat and seal. Tile, metal and Colorbond handled. Free inspection and quote. Call 0400 058 842.

• primary focus: Convert homeowners searching for roof restoration services in Ballarat by explaining the full process, materials handled, and local weather considerations while providing clear next steps to book.

Section 1 · hero — Roof Restoration in Ballarat

• High-pressure clean, repair damage, re-coat and seal. Mark Squire handles the full restoration process from inspection through to final protection. Book a free quote today.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Restored tile roof in Ballarat showing clean surface and fresh protective coating"

Section 2 · services — What's Included in a Full Restoration

• Every roof gets a high-pressure clean to remove moss and debris, followed by repairs to cracked or broken tiles. We then apply two coats of membrane sealant and a final topcoat for weatherproofing that lasts years.

• CTA: Get quote (secondary)

• Image: service · alt="Before and after comparison of roof restoration work in Ballarat"

Section 3 · about — Signs Your Roof Needs Restoring

• Faded paint, visible moss growth, or tiles that shift underfoot all signal it's time for a restore. Leaks during heavy rain mean structural damage has already started. A restoration now prevents costly replacement later.

• CTA: none (none)

Section 4 · about — Built for Ballarat Weather

• Winter frost, summer heat, and sudden storms all break down roofing materials faster here. Mark Squire uses coatings rated for thermal expansion and heavy rain to match local conditions.

• CTA: none (none)

• Image: service · alt="Roof restoration work being completed under typical Ballarat weather conditions"

Section 5 · services — Tile, Metal, and Colorbond Restorations

• Concrete and terracotta tiles both get cleaned, sealed, and re-pointed. Metal and Colorbond roofs are treated with anti-corrosion primer before topcoat. Every material type gets a process designed for how it ages.

• CTA: none (none)

• Image: gallery · alt="Multiple roof types restored by Mark Squire in Ballarat including tile and metal"

Section 6 · contact — Free Inspection and Written Quote

• Call 0400 058 842 to book an on-site inspection. Mark assesses damage, measures the roof, and emails a detailed quote within 24 hours. Work starts as soon as you approve.

• CTA: Call 0400 058 842 (primary)

Section 7 · cta — Restore Your Roof This Month

• Don't wait until leaks start. A full restoration adds years to your roof and protects your home from weather damage. Call Mark Squire today for a free quote in Ballarat.

• CTA: Call 0400 058 842 (primary)

Page · /roof-repair 🤖 claude:claude-sonnet-4-5

• \: Roof Repair Ballarat | Mark Squire Roof Restorations

• meta description: Leaking roof? Mark Squire repairs tiles, valleys, flashing, and storm damage across Ballarat. Same-day emergency service. Call 0400 058 842 for a quote.

• primary focus: Convert homeowners with active roof leaks or storm damage into phone calls and quote requests by emphasizing fast emergency service and honest assessment.

Section 1 · hero — Roof Leaking? We Fix It Fast

• Mark Squire Roof Restorations repairs leaking roofs, cracked tiles, and storm damage across Ballarat. Licensed tradie, same-day emergency repairs available. Call 0400 058 842 now.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Tradesperson repairing damaged roof tiles on a Ballarat home"

Section 2 · services — Repairs We Handle

• Leaking valleys and flashing, cracked or broken tiles, rusted metal sheets, storm damage assessment. We diagnose the issue onsite and quote before starting work. Most repairs completed same day.

• CTA: Get quote (secondary)

• Image: service · alt="Close-up of repaired roof flashing and valley sealing"

Section 3 · about — Emergency Repairs Available

• Storm hit overnight? We offer same-day emergency callouts for urgent leaks and structural damage. Temporary weatherproofing while you wait for insurance assessment. Call direct on 0400 058 842.

• CTA: Call 0400 058 842 (primary)

Section 4 · faq — Repair or Full Restoration?

• Small leaks and isolated damage get repaired. Multiple issues, old coating, or widespread rust means restoration makes more sense. We'll walk the roof with you and recommend the most cost-effective option, no upselling.

• CTA: Get quote (secondary)

• Image: service · alt="Before and after comparison of roof repair work in Ballarat"

Section 5 · about — 20+ Years on Ballarat Roofs

• Mark Squire has repaired and restored roofs across Ballarat since 2003. Licensed builder, local references available. We show up on time, quote honestly, and clean up properly when done.

• CTA: Call 0400 058 842 (secondary)

• Image: about · alt="Mark Squire inspecting roof tiles on a residential property"

Section 6 · contact — Covering Ballarat and Surrounds

• Servicing Ballarat, Sebastopol, Wendouree, Delacombe, and surrounding areas. Call 0400 058 842 for a free quote or to arrange an inspection.

• CTA: Call 0400 058 842 (primary)

Page · /gutter-replacement 🤖 claude:claude-sonnet-4-5

• \: Gutter Replacement Ballarat | Colorbond & Zincalume

• meta description: New Colorbond & Zincalume guttering for Ballarat homes. Mark Squire Roof Restorations — same-week quotes, one-day installs, guaranteed work. Call 0400 058 842.

• primary focus: Convert Ballarat homeowners searching for gutter replacement into quote requests by clearly explaining material options, process, and local credentials.

Section 1 · hero — Colorbond & Zincalume Gutter Replacement — Ballarat

• Old gutters overflowing or rusted through? Mark Squire Roof Restorations installs new Colorbond and Zincalume guttering that handles Ballarat weather without leaking or sagging. Call 0400 058 842 for a same-week quote.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="New Colorbond guttering installed on Ballarat home"

Section 2 · services — When to Replace Your Gutters

• Rusty sections, visible holes, and water spilling over edges during rain all mean your gutters are past repair. We remove the old system completely and install factory-fresh Colorbond or Zincalume with proper fall and downpipe placement. Most Ballarat homes are done in one day.

• CTA: Get quote (secondary)

• Image: service · alt="Comparison of rusted gutter vs new Colorbond replacement"

Section 3 · services — Colorbond vs Zincalume — What Suits Your Roof

• Colorbond comes powder-coated in 20+ colours to match your roof and lasts 30+ years without repainting. Zincalume costs less and still gives you 25+ years of rust-free performance with a natural silver finish. We'll recommend the best option when we measure up.

• CTA: Call 0400 058 842 (none)

• Image: service · alt="Colorbond gutter samples showing colour range"

Section 4 · about — How We Replace Your Gutters

• We remove all old guttering and brackets, check fascia boards for rot, then install new runs with sealed joints and correctly positioned downpipes. Every job includes cleanup and a final flow test to confirm drainage. You get a written warranty on materials and install.

• CTA: Get quote (secondary)

• Image: service · alt="Tradesman installing new gutter with sealed corner joint"

Section 5 · about — Ballarat Gutter Specialists

• Mark Squire Roof Restorations has been replacing gutters across Ballarat suburbs for years. We know the local roof types, the weather patterns, and the right gutter profiles for Victorian homes. All work is guaranteed and we're available for emergency repairs if a section fails.

• CTA: Call 0400 058 842 (none)

• Image: about · alt="Mark Squire Roof Restorations van outside Ballarat home"

Section 6 · faq — Gutter Replacement Questions

• How long does a full gutter replacement take? Most single-storey homes in Ballarat are finished in one day; two-storey or complex rooflines may need two days. Do you install gutter guard at the same time? Yes — adding mesh or guard during replacement saves a second trip up the ladder and we offer package pricing.

• CTA: Get quote (secondary)

Section 7 · cta — Book Your Gutter Replacement Quote

• Call Mark Squire Roof Restorations on 0400 058 842 or fill in the form. We'll measure your roofline, recommend Colorbond or Zincalume, and give you a fixed-price quote valid for 30 days. Most Ballarat jobs start within two weeks.

• CTA: Call 0400 058 842 (primary)

Page · /gutter-guard 🤖 claude:claude-sonnet-4-5

• \: Gutter Guard Installation Ballarat | Mark Squire Roofing

• meta description: Aluminium mesh & ember guard gutter protection for Ballarat homes. Stop cleaning gutters twice a year. Free quotes, roof plumber licensed. Call Mark 0400 058 842.

• primary focus: Convert homeowners searching for gutter guard solutions in Ballarat by demonstrating local expertise, clear product options, and straightforward installation process with immediate call-to-action.

Section 1 · hero — Gutter Guard Installation Ballarat

• Stop cleaning your gutters twice a year. Mark Squire Roof Restorations installs aluminium mesh and ember guard systems that keep leaves, debris and nesting birds out. We cover Ballarat and surrounds with same-week quotes.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Aluminium gutter guard installed on Colorbond roof in Ballarat"

Section 2 · trust-strip —

• Local to Ballarat · 0400 058 842 · Free quotes · Aluminium mesh & ember guard · Roof plumber licensed

Section 3 · services — Gutter Guard Options

• We install aluminium mesh for standard leaf protection and ember guard mesh for bushfire-rated homes. Both systems clip or screw into existing Colorbond or Zincalume gutters without roof penetration. If your gutters are rusted or sagging, we replace them first then fit the guard in one visit.

• CTA: Get quote (secondary)

• Image: service · alt="Close-up of aluminium gutter guard mesh clipped into Colorbond gutter"

Section 4 · about — Why Ballarat Homes Need Gutter Guard

• Ballarat gets heavy leaf drop from gums and oaks, especially autumn and spring. Blocked gutters overflow onto fascias, rot timber and flood under eaves. Gutter guard pays for itself in two years compared to twice-yearly professional cleans. If you have a two-storey home or steep pitch, guard removes the safety risk of ladder access.

Section 5 · services — How We Install

• Mark visits your property, measures total lineal metres and checks gutter condition. If gutters need replacement we quote that separately. Installation takes half a day for an average home—we remove existing debris, fit the mesh with stainless screws or clips, then test downpipe flow. You get a written warranty on materials and labour.

• Image: service · alt="Roof tradesman installing gutter guard mesh on single-storey Ballarat home"

Section 6 · services — Gutters & Roof Work

• We also handle full gutter replacement in Colorbond or Zincalume, roof repairs for leaks or broken tiles, and complete roof restorations including high-pressure clean, repoint and recoat. If your roof needs attention before we fit gutter guard, we can quote the whole job together.

Section 7 · cta — Book Your Free Gutter Guard Quote

• Call Mark on 0400 058 842 or text your address for a same-week quote. Servicing all Ballarat suburbs including Wendouree, Alfredton, Sebastopol and Lake Gardens.

• CTA: Call 0400 058 842 (primary)

Page · /metal-roofing 🤖 claude:claude-sonnet-4-5

• \: Metal Roofing Ballarat | Colorbond & Zincalume Installation

• meta description: Metal roof installation and replacement in Ballarat. Colorbond and Zincalume options for residential and commercial properties. Call 0400 058 842 for a quote.

• primary focus: Convert homeowners and commercial property owners searching for metal roofing services in Ballarat into phone enquiries by demonstrating material expertise and local service area coverage.

Section 1 · hero — Metal Roofing Installation in Ballarat

• Colorbond and Zincalume roofing for residential and commercial properties. We install, replace, and repair metal roofs built to handle Ballarat's weather. Call 0400 058 842 for a quote.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Metal roof installation on Ballarat home with Colorbond steel sheeting"

Section 2 · services — Colorbond and Zincalume Options

• Colorbond steel comes in 22 colours with a 10-year warranty. Zincalume is corrosion-resistant and lower cost for sheds and commercial buildings. Both materials last 50+ years with proper installation and maintenance.

• CTA: Get quote (secondary)

• Image: service · alt="Comparison of Colorbond and Zincalume metal roofing materials"

Section 3 · about — How We Install Metal Roofs

• We remove old roofing, check battens and insulation, then secure new metal sheets with concealed fasteners. All valleys, ridges, and flashings are sealed to prevent leaks. Jobs typically take 3-5 days depending on roof size.

• CTA: Call 0400 058 842 (none)

• Image: service · alt="Roof restoration worker installing metal roofing sheets on Ballarat property"

Section 4 · services — Metal vs Tile: What's Right for Your Property

• Metal roofs are lighter, faster to install, and don't need repointing or recoating. Tiles provide better insulation but require more maintenance over time. We'll recommend the best option based on your budget and building type.

• CTA: Get quote (secondary)

Section 5 · services — Metal Roof Repairs and Partial Replacement

• We fix rust spots, replace damaged sheets, and reseal leaking fasteners. If your metal roof is over 30 years old with widespread rust, full replacement may be more cost-effective than ongoing repairs.

• CTA: Call 0400 058 842 (none)

• Image: service · alt="Close-up of corroded metal roofing sheet being replaced"

Section 6 · about — Serving Ballarat and Surrounding Areas

• Mark Squire Roof Restorations covers Ballarat, Wendouree, Sebastopol, and surrounding suburbs. We source materials locally and schedule jobs to minimise disruption to your home or business.

• CTA: Get quote (secondary)

Section 7 · cta — Get a Metal Roofing Quote Today

• Call Mark Squire on 0400 058 842 for a free measure and quote. We'll assess your roof, recommend materials, and provide a fixed-price estimate with no obligation.

• CTA: Call 0400 058 842 (primary)

Page · /roofer-ballarat 🤖 claude:claude-sonnet-4-5

• \: Ballarat Roofer | Roof Repairs & Restoration | Mark Squire

• meta description: Ballarat roof repairs, tile replacement, and full restoration. Local owner-operated service with same-day quotes. Call Mark Squire on 0400 058 842.

• primary focus: Capture Ballarat-specific roof repair and restoration enquiries with localised service details and direct phone conversion path

Section 1 · hero — Ballarat Roof Repairs & Restoration

• Mark Squire Roof Restorations handles leaks, tile repairs, and full roof restoration across Ballarat. Local owner-operated service with same-day quotes available. Call 0400 058 842 to book an inspection.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Restored tile roof in Ballarat residential street"

Section 2 · services — Roof Services in Ballarat

• We fix leaking roofs, replace broken tiles, and restore worn roofs with high-pressure cleaning and recoating. Metal roofing installation and gutter replacement also available for residential and commercial properties. All work comes with a written warranty.

• CTA: Get quote (secondary)

• Image: service · alt="Before and after roof restoration in Ballarat"

Section 3 · about — Why Ballarat Homeowners Call Mark Squire

• Mark lives and works in Ballarat, so site visits happen within 24-48 hours. All quotes are itemised with no hidden costs. The business operates without subcontractors—Mark and his crew do the work from start to finish.

• CTA: Call 0400 058 842 (none)

• Image: about · alt="Mark Squire inspecting roof in Ballarat"

Section 4 · faq — Common Roof Problems in Ballarat

• Winter frost and summer heat cycles crack tiles and lift ridge capping. Blocked gutters from surrounding gum trees cause overflow and rust. Mark fixes these issues year-round with emergency repairs available for urgent leaks.

• CTA: Get quote (secondary)

Section 5 · services — How the Roof Restoration Process Works

• Mark inspects your roof and emails a detailed quote within 24 hours. Once approved, the crew high-pressure cleans, repairs damage, repoints ridge capping, and applies two coats of membrane. Most residential jobs finish in 2-3 days.

• CTA: Call 0400 058 842 (none)

• Image: service · alt="Roof restoration in progress in Ballarat"

Section 6 · gallery — Recent Ballarat Projects

• See completed roof restorations, tile repairs, and metal roofing installations across Ballarat suburbs. Photos show before, during, and after states for transparency.

• CTA: Get quote (secondary)

• Image: gallery · alt="Gallery of completed roofing projects in Ballarat"

Section 7 · cta — Book a Roof Inspection in Ballarat

• Call 0400 058 842 for a no-obligation quote. Mark responds to all enquiries within 2 hours during business hours. Emergency repairs available seven days a week.

• CTA: Call 0400 058 842 (primary)

Page · /roofer-ballarat-cbd 🤖 claude:claude-sonnet-4-5

• \: Roofer Ballarat CBD | Repairs & Restoration | Mark Squire

• meta description: Roof repairs, restoration, gutter replacement in Ballarat CBD. Mark Squire Roof Restorations. Call 0400 058 842 for same-day quotes on leaks, tiles, metal roofs.

• primary focus: Capture local search intent for roofing services in Ballarat CBD and convert visitors via phone CTA and geo-specific trust signals.

Section 1 · hero — Roof Repairs & Restoration in Ballarat CBD

• Mark Squire Roof Restorations fixes leaks, replaces broken tiles, and restores metal and tile roofs across central Ballarat. Call 0400 058 842 for same-day quotes on repairs or full restorations.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Restored tile roof in Ballarat CBD showing clean ridges and repointed caps"

Section 2 · services — What We Do in Ballarat CBD

• Roof restoration (high-pressure clean, repair, recoat, waterproof). Emergency leak repairs and tile replacement. Colorbond gutter replacement and gutter guard installs to prevent blockages.

• CTA: Get quote (secondary)

• Image: service · alt="Technician applying roof membrane coating on Ballarat home"

Section 3 · about — Covering Ballarat CBD & Surrounds

• We service all streets in the CBD, from Sturt Street to Lydiard, plus nearby suburbs. Most quotes are turned around same day, and we're based locally so no travel delays.

• CTA: none (none)

Section 4 · about — Why Ballarat Roofs Need Regular Maintenance

• Cold winters and wet springs crack tiles and rust metal roofs. Blocked gutters overflow and rot fascia boards. A full restoration adds 10–15 years to your roof and stops leaks before they damage ceilings.

• CTA: none (none)

• Image: about · alt="Before and after comparison of weathered vs restored terracotta tiles in Ballarat"

Section 5 · services — Add Gutter Guard While We're Up There

• If we're already on your roof for repairs or restoration, we can fit aluminium mesh gutter guard at the same time. Keeps leaves out and saves you cleaning gutters twice a year.

• CTA: Call 0400 058 842 (secondary)

• Image: service · alt="Installed gutter guard mesh on Colorbond gutters in Ballarat"

Section 6 · contact — Book a Roof Inspection in Ballarat CBD

• Call Mark Squire Roof Restorations on 0400 058 842 or fill the form below. We'll come out, inspect your roof, and email a written quote—usually within 24 hours.

• CTA: Call 0400 058 842 (primary)

Page · /roofer-ballarat-northside 🤖 claude:claude-sonnet-4-5

• \: Roofer Ballarat Northside | Mark Squire Roof Restorations

• meta description: Northside Ballarat roof repairs and restoration. Servicing Soldiers Hill, Canadian, Eureka, Black Hill. Metal roofing, gutter replacement. Call 0400 058 842.

• primary focus: Capture northside Ballarat roofing leads by emphasizing local suburb coverage and core services (restoration, repair, gutters)

Section 1 · hero — Ballarat Northside Roof Repairs & Restoration

• Mark Squire Roof Restorations services all northside Ballarat suburbs. We fix leaks, replace broken tiles, and restore metal and tile roofs. Same-day quotes available.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Roof restoration work in progress on a Ballarat northside home"

Section 2 · services — Roof Services for Northside Ballarat

• We handle roof restoration (clean, repair, re-coat), emergency leak repairs, gutter replacement with Colorbond or Zincalume, and gutter guard installation. Metal roofing installation available for residential and commercial properties.

• CTA: Get a quote (secondary)

• Image: service · alt="Metal roofing installation on Ballarat property"

Section 3 · about — Northside Suburbs We Cover

• We service Soldiers Hill, Canadian, Mount Pleasant, Eureka, Black Hill, Nerrina, and surrounding northside areas. Mobile service means we bring tools and materials to your property. No travel fees within Ballarat.

• CTA: none (none)

Section 4 · about — How Roof Restoration Works

• High-pressure clean to remove moss and debris, repairs to cracked or broken tiles, two-coat waterproof membrane application, and final topcoat in your choice of colour. Most homes completed in 2-3 days.

• CTA: none (none)

• Image: service · alt="Before and after roof restoration Ballarat"

Section 5 · services — Gutter Guard Installation

• Prevent leaf buildup and reduce gutter cleaning frequency. We install aluminium mesh gutter guards that keep debris out while allowing rainwater through. Compatible with all gutter types.

• CTA: none (none)

• Image: service · alt="Gutter guard installation on Ballarat home"

Section 6 · faq — Common Questions

• How long does roof restoration take? Most residential roofs are completed in 2-3 days depending on size and weather. Do you offer payment plans? Yes, we can arrange payment schedules for larger jobs. Is there a call-out fee? No call-out fees within Ballarat.

• CTA: none (none)

Section 7 · cta — Book Your Ballarat Roof Inspection

• Call Mark Squire Roof Restorations on 0400 058 842 for a free quote. We service all northside Ballarat suburbs and provide written quotes within 24 hours.

• CTA: Call 0400 058 842 (primary)

Page · /roofer-ballarat-southside 🤖 claude:claude-sonnet-4-5

• \: Roofer Ballarat Southside | Mark Squire Roof Restorations

• meta description: Ballarat southside roof restoration, repair & gutter replacement. Servicing Sebastopol, Delacombe, Alfredton. Call Mark Squire on 0400 058 842 for free quotes.

• primary focus: Capture southside Ballarat roof service searches with suburb-specific targeting and phone-first conversion.

Section 1 · hero — Ballarat Southside Roof Restoration & Repair

• Mark Squire Roof Restorations services all Ballarat southside suburbs including Sebastopol, Delacombe, and Alfredton. We fix leaks, replace damaged tiles, and restore metal and tiled roofs across residential and commercial properties. Call 0400 058 842 for same-day quotes.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Restored tiled roof on Ballarat southside home with clean valleys and repointed ridge caps"

Section 2 · services — Roof Services for Southside Ballarat

• We handle full roof restorations including high-pressure cleaning, tile replacement, repointing, and protective coating. Emergency leak repairs and gutter replacement with Colorbond or Zincalume available. Metal roofing installs for new builds and re-roofs.

• CTA: Get quote (secondary)

• Image: service · alt="High-pressure cleaning of terracotta tiles on Ballarat southside property"

Section 3 · about — Local to Ballarat's South

• We work across Sebastopol, Delacombe, Alfredton, Lake Gardens, and Mount Clear daily. Our van stocks common tile profiles for southside homes built between the 1970s and 2000s. Most quotes delivered within 24 hours of site visit.

• CTA: Call 0400 058 842 (none)

• Image: about · alt="Mark Squire Roof Restorations van parked at southside Ballarat job site"

Section 4 · services — Terracotta, Concrete & Metal Roofs

• We restore and repair all roof types common to southside Ballarat. Terracotta and concrete tile roofs get cleaned, repointed, and sealed. Metal roofs inspected for rust, resealed at flashings, and re-coated where needed.

• CTA: Get quote (secondary)

• Image: service · alt="Before and after comparison of Colorbond roof restoration in Delacombe"

Section 5 · services — Gutter Replacement & Guards

• Blocked gutters cause most Ballarat roof leaks. We replace old quad or half-round gutters with Colorbond or Zincalume, and install mesh guards to keep out leaves from surrounding trees. Gutter guard installs available as standalone service.

• CTA: Call 0400 058 842 (secondary)

• Image: service · alt="New Colorbond gutters with mesh guard installed on southside Ballarat home"

Section 6 · contact — Book Your Ballarat Southside Roof Inspection

• Call Mark Squire Roof Restorations on 0400 058 842 to arrange a free roof inspection and written quote. We service Sebastopol, Delacombe, Alfredton, Lake Gardens, Mount Clear, and surrounding southside suburbs. Emergency leak repairs available seven days.

• CTA: Call 0400 058 842 (primary)

Page · /about 🤖 claude:claude-sonnet-4-5

• \: About Mark Squire Roof Restorations — Ballarat

• meta description: Local Ballarat roof restoration and repair specialist. Licensed, insured, with written warranties on all work. Call 0400 058 842 for a free quote.

• primary focus: Establish credibility and local expertise while reinforcing services and contact pathways for quote requests

Section 1 · hero — Mark Squire Roof Restorations — Ballarat

• Local roof restoration and repair specialist serving Ballarat and surrounds. We handle everything from leak repairs to complete restorations, working directly with homeowners and builders.

• CTA: Call 0400 058 842 (primary)

• Image: about · alt="Mark Squire on-site at a Ballarat roof restoration project"

Section 2 · about — How We Work

• Every job starts with a site inspection and written quote. We'll walk you through what needs doing and why, then lock in a timeline that works for you. No surprises, no upselling — just clear communication from start to finish.

• CTA: Get quote (secondary)

• Image: service · alt="Roof inspection and assessment in Ballarat"

Section 3 · about — Ballarat Roofs — Built to Last

• We know Ballarat weather. Cold winters, hot summers, and plenty of wind. That's why we use Dulux AcraTex and Colorbond materials that hold up in local conditions, and why we're strict about surface prep before any coating goes on.

• CTA: none (none)

• Image: service · alt="Restored metal roof in Ballarat with Colorbond finish"

Section 4 · services — What We Do

• Roof restoration (high-pressure clean, repairs, recoat, waterproofing). Roof repairs and leak fixes. Gutter replacement in Colorbond or Zincalume. Gutter guard installation. Metal roofing for residential and commercial projects.

• CTA: Get quote (secondary)

• Image: service · alt="Completed roof restoration and gutter replacement project"

Section 5 · trust-strip — Warranty and Workmanship

• All restorations come with a written warranty covering materials and labour. We're licensed, insured, and stand behind every job we complete.

• CTA: none (none)

Section 6 · contact — Get in Touch

• Call 0400 058 842 or send through your address and a few photos. We'll come out for a look and send you a written quote within 24 hours.

• CTA: Call 0400 058 842 (primary)

Page · /reviews 🤖 claude:claude-sonnet-4-5

• \: Customer Reviews | Mark Squire Roof Restorations Ballarat

• meta description: Read verified Google reviews from Ballarat homeowners who've used Mark Squire Roof Restorations for roof repairs, restorations, and gutter work. Real feedback, no editing.

• primary focus: Build trust through verified customer testimonials and demonstrate consistent quality across roof restoration, repair, and gutter services in Ballarat

Section 1 · hero — Real Feedback from Ballarat Homeowners

• Mark Squire Roof Restorations has completed hundreds of roof repairs, restorations, and gutter replacements across Ballarat. Read what local property owners say about our work, response times, and finish quality.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Before and after roof restoration in Ballarat showing cleaned and recoated tiles"

Section 2 · testimonials — What Ballarat Clients Say

• We ask every client for honest feedback after job completion. These reviews cover roof restorations, leak repairs, gutter guard installs, and metal roofing projects across Ballarat and surrounding areas.

Section 3 · trust-strip — Verified Google Reviews

• All reviews are verified through Google Business Profile. No edited testimonials, no stock photos. Click through to read the full history of our Ballarat roofing work.

• CTA: View Google Profile (secondary)

Section 4 · about — What Clients Mention Most Often

• Three themes appear in most reviews: same-day response to leak callouts, thorough site cleanup after restoration jobs, and realistic quotes that match final invoices. We don't upsell services you don't need.

• Image: service · alt="Mark Squire inspecting roof tiles during restoration assessment in Ballarat"

Section 5 · services — Jobs Clients Have Reviewed

• Reviews cover every service we offer: full roof restorations with high-pressure cleaning and recoating, emergency leak repairs, Colorbond gutter replacements, gutter guard installations, and commercial metal roofing. Most common projects are tile restorations and storm damage repairs.

• Image: gallery · alt="Collection of completed roofing projects in Ballarat showing various restoration and repair work"

Section 6 · cta — Recently Had Work Done?

• If Mark Squire Roof Restorations completed a job at your Ballarat property, we'd appreciate your honest feedback. Leave a Google review or call 0400 058 842 to discuss any concerns before posting.

• CTA: Leave a Review (secondary)

Section 7 · contact — Book a Roof Inspection

• Call 0400 058 842 for a free roof assessment in Ballarat. We'll inspect your roof, identify issues, and provide a written quote within 24 hours. No pressure, no upselling.

• CTA: Call 0400 058 842 (primary)

Page · /contact 🤖 claude:claude-sonnet-4-5

• \: Contact Mark Squire Roof Restorations | Ballarat

• meta description: Call 0400 058 842 for free roof inspections in Ballarat. Same-day quotes on restorations, repairs, and gutter work. Emergency callouts available.

• primary focus: Convert visitors into phone calls or form submissions with clear CTAs, transparent process explanation, and emergency repair availability

Section 1 · hero — Get a Free Roof Inspection in Ballarat

• Call Mark directly on 0400 058 842 for same-day quotes on roof restorations, repairs, and gutter work. No obligation, no pressure — just honest advice from a local tradesman who's been servicing Ballarat homes for years.

• CTA: Call 0400 058 842 (primary)

• Image: hero · alt="Mark Squire inspecting a tiled roof in Ballarat"

Section 2 · contact — Send a Message

• Prefer email? Fill out the form below with your address and what you need fixed. Mark will get back to you within 24 hours with a ballpark quote and available times for an on-site inspection.

• CTA: Submit enquiry (primary)

Section 3 · about — Covering Ballarat and Surrounds

• Mark services all Ballarat suburbs and nearby towns within 30 minutes of the city centre. If you're unsure whether your property is within range, call and ask — most jobs in the region are covered with no travel surcharge.

• CTA: none (none)

Section 4 · about — What Happens After You Call

• Mark will ask a few questions about your roof — age, material, visible damage — then arrange a time to visit your property. The inspection takes 20-30 minutes, and you'll get a written quote on the spot if the job is straightforward. No hidden fees, no surprise charges.

• CTA: none (none)

• Image: service · alt="Roof inspection checklist and ladder against a Colorbond roof"

Section 5 · services — Emergency Roof Repairs Available

• If you've got a leak or storm damage that can't wait, call 0400 058 842 and mention it's urgent. Mark prioritises emergency callouts and can usually attend the same day for temporary repairs to stop water getting in.

• CTA: Call for emergency repair (secondary)

• Image: service · alt="Emergency tarp covering damaged roof section in Ballarat"

Section 6 · contact — When to Call

• Mark answers calls Monday to Saturday, 7am to 6pm. If you call outside these hours, leave a message with your name, suburb, and a brief description of the job — he'll return your call first thing the next business day.

• CTA: none (none)

Section 7 · cta — Ready to Fix Your Roof?

• Call Mark on 0400 058 842 now for a free quote, or use the form above to send your details. Most inspections happen within 48 hours of first contact.

• CTA: Call 0400 058 842 (primary)

13. Header + Nav design (Phase E4) 🤖 claude:claude-sonnet-4-5

• Logo: logo-light.svg · max height 48px

• Sticky: true

• Mobile behavior: hamburger nav, sticky header with logo + phone icon (top-right), plus bottom-fixed phone bar

• Mobile phone CTA: Bottom-fixed bar: 'Call 0400 058 842' in brass (#C68C3F), full-width, 56px height, tel: link, stays above viewport footer

• Phone CTA: 0400 058 842 · header-right, desktop/tablet always visible · style: tel: link, text only, secondary (#3A5A6B), medium weight, 18px desktop

• Secondary CTA: Free Quote → /contact

Nav items:

Label	Slug	Type
Services	null	dropdown
Areas	null	dropdown
Reviews	/reviews	link
About	/about	link
Contact	/contact	link

Fixes: no-above-fold-cta, hidden-phone, low-mobile-conversion

_Rationale: Phone always visible desktop+mobile. Brass CTA matches brand. Bottom-fixed mobile bar solves scroll-away phone problem._

14. Footer design (Phase E5) 🤖 claude:claude-haiku-4-5

• Background: dark

• Mobile layout: stacked

Columns:

_Services_

• Roof Restoration → /roof-restoration

• Roof Repair → /roof-repair

• Gutter Replacement → /gutter-replacement

• Gutter Guard → /gutter-guard

• Metal Roofing → /metal-roofing

_Service Areas_

• Ballarat → /roofer-ballarat

• Ballarat CBD → /roofer-ballarat-cbd

• Northside → /roofer-ballarat-northside

• Southside → /roofer-ballarat-southside

_Company_

• About → /about

• Reviews → /reviews

• Contact → /contact

Contact block: phone-tel=true · address=true · map=true · email=false · social=facebook

Trust strip: Licensed Roofer · Workmanship Warranty · Local Ballarat Service

Legal: © 2026 Mark Squire Roof Restorations · [object Object] · [object Object]

_Rationale: Dark background anchors professional trust; contact block leads with phone (primary conversion point); service areas nested under one column to reduce scroll; trust strip emphasizes licensing and warranty without ABN (unavailable); stacked mobile layout matches local business footer norms._

15. CTA system (Phase E6) 🤖 claude:claude-sonnet-4-5

PRIMARY · Call 0400 058 842

• Intent: click-to-call · highest conversion · instant human contact

• Style: {"bg":"#C68C3F","color":"#ffffff","font":"uppercase 13px tracked · font-weight: 700","radius":"2px","padding":"16px 32px","shadow":"0 2px 8px rgba(198, 140, 63, 0.3)"}

• Use in: hero (above fold) · header (desktop right / mobile sticky top) · sticky-bottom-mobile (fixed bar with phone icon) · after each service section · footer (prominent placement) · end of testimonials block

SECONDARY · Get a Free Quote

• Intent: form-fill · lower commitment · qualification path

• Style: {"bg":"transparent","border":"2px solid #C68C3F","color":"#C68C3F","font":"uppercase 13px tracked · font-weight: 600","radius":"2px","padding":"14px 32px"}

• Use in: hero secondary (next to primary CTA) · service pages bottom (after service details) · contact page (form entry point) · mid-page conversion checkpoints

TERTIARY · View Our Work

• Intent: browse · trust building · portfolio exploration

• Style: {"bg":"none","color":"#C68C3F","underline":"1px solid · offset 2px","font":"14px · font-weight: 500","hover_underline":"2px solid"}

• Use in: after testimonials section · inline within service descriptions · sidebar navigation prompts · footer links section

A/B copy variants:

• primary_alt: "Speak to Mark Today" · "Call Now for Fast Service" · "Get Your Roof Sorted"

• secondary_alt: "Request Your Free Quote" · "Tell Us About Your Roof" · "Get a No-Obligation Quote"

• tertiary_alt: "See Our Ballarat Projects" · "Browse Recent Work" · "Check Out Our Portfolio"

_Rationale: Ballarat roofer needs instant phone conversion (tradies book via call, not forms). Primary CTA is always click-to-call with brand-accent gold that stands out against any background. Secondary quote form captures after-hours leads. Tertiary portfolio link builds trust without friction. Gold accent (#C68C3F) is assertive but not aggressive—premium but accessible for local homeowners._

8. Build instructions (designer / OD agent / operator)

1. LOCKED facts: every value in §1 must appear verbatim somewhere on the new site. 2. Brand kit: use logo + colors + fonts from §2. Do not invent palette. Do not invert V/R color in logo mark. 3. Real services: use §3a verbatim where ✓ verified:scraped · may polish where 🤖 ai-completed · must caveat or replace where ⚠ niche-typical. 4. About narrative: use §3b as-is (preserves verified facts). Don't rewrite paragraphs marked verified:scraped. 5. Hero: pick recommended candidate from §3c or another with stated rationale. 6. Pages: build the 13 pages from §4 in order. Use real long-tail slugs (verified:scraped:sitemap) — don't change to compass directions. 7. Images: use customer's own from §5 buckets per page-binding. Only fall back to template stock when no real image fits. 8. Audit fix-through: each issue in §6 must visibly improve in the corresponding target page (§6a). 9. Provenance: do NOT show provenance labels on customer-facing site. They're internal only.

9. Provenance summary

Total tracked fields: 21

• ✓ verified (from customer's site / API): 0 (0%)

• 🤖 ai-completed (LLM from real signals): 3 (14%)

• ⚠ niche fallback: 0 (0%)

• ⚡ mixed: 0

• ⚙ derived (heuristic / structural): 0

Phase B run (2026-05-17T01:03:02.536Z): ```json { "B1": { "ok": false, "reason": "no pages and no homepage md" }, "B2": { "ok": false, "reason": "no scraped content available" }, "B5": { "ok": false, "reason": "no manifest" }, "B3": { "ok": true, "count": 3, "latency_ms": 14054 }, "B6": { "ok": false, "reason": "missing prerequisites" } } ```

--- _Generated by core/handoff/build-design-handoff-doc.js · per SOP-3 §3.2_ _Re-generate after re-running pl:enrich-handoff -- --slug mark-squire-roof-restorations_