Design Handoff · Vicwest Roofing

For: designer / OD agent / build operator

Read top-to-bottom before designing. Every section labeled with provenance:

- ✓ verified:* — from customer's site or trusted API · do not paraphrase

- 🤖 ai-completed:* — LLM-generated from real signals · may polish · keep facts

- ⚠ niche-typical:* — fallback default · should be replaced if real data available later

- ⚡ mixed:* — partially verified + partially AI-completed

Generated: 2026-05-17T04:51:57.249Z · slug: vicwest-roofing

Provenance summary: 34 fields · ✓ 8 verified · 🤖 23 ai · ⚠ 3 niche-fallback · ⚡ 0 mixed

1. Business · LOCKED facts (verbatim · never paraphrase)

Field	Value	Source
Business name	`Vicwest Roofing`	✓ gbp
Phone	`0403 554 592`	✓ gbp
Phone tel: link	`tel:0403554592`	✓ gbp
Email	`info@vicwestroofing.com.au`	✓ gbp
Address	`Shed 3/31 Icon Dr, Delacombe VIC 3356, Australia`	✓ gbp
City	`Ballarat`	✓ gbp
State	`VIC`	✓ gbp
Niche	`roofer`	✓ gbp
Rating	`4.1★ (18 reviews)`	✓ gbp
Existing website	`https://vicwestroofing.com.au/`	✓ gbp
Google Maps	`https://maps.google.com/?cid=13188751736585097798`	✓ gbp
Domain age	`4y (wayback_first_snapshot)`	✓ wayback

Rule: every field above must appear in the final website verbatim. No paraphrasing of business name. No formatting changes to phone. Address as one string.

2. Existing visual identity (brand kit)

Skill used: existing-logo-brand

Variants (all in design/brand/):

design/brand/logo-light.svg

design/brand/logo-dark.svg

design/brand/logo-mark.svg

design/brand/logo-wordmark.svg

design/brand/logo-mono-dark.svg

design/brand/logo-mono-light.svg

design/brand/favicon.svg

design/brand/social-avatar.svg

Color tokens ✓ scraped:source-logo-pixels

Token	Hex
brand_primary	`#0F1115`
brand_secondary	`#6D6E71`
brand_accent	`#C5A572`
surface	`#FFFFFF`
surface_muted	`#F4F4F5`
text	`#1B1D22`
text_muted	`#5A5C61`
border	`#E4E4E7`
source_primary	`#000000`
source_secondary	`#6D6E71`
source_wordmark	`#3A3A3C`

Typography

Heading: Inter Tight 700 (or Eurostile if licensed) — geometric, slightly condensed, structural feel matching the wordmark.

Body: Inter 400/500 — neutral, readable, pairs cleanly with the heading sans.

Stack: 'Inter Tight', 'Eurostile Extended', 'Bank Gothic', 'Inter', 'Helvetica Neue', Arial, sans-serif

Brand personality: industrial, straightforward, trade-credible, no-nonsense

Avoid: No gradient logos. No drop shadow on the mark. No outline-only variants — always solid fill. No condensed-italic wordmark — keep upright geometric. No mixing of brass + steel-gray on the same CTA.

Full visual style contract (click to expand)

Vicwest Roofing Website Visual Style Contract

Boundary

This contract defines brand direction and visual guardrails. It does not design the final UI, page structure, component layouts, breakpoints, or frontend implementation.

Brand Reading

Read the logo first: weight, typography, geometry, color, and personality should drive the website's visual system.

Overall Style Direction

Style: clean local business

The website should feel industrial, straightforward, trade-credible, no-nonsense.

Avoid: No gradient logos. No drop shadow on the mark. No outline-only variants — always solid fill. No condensed-italic wordmark — keep upright geometric. No mixing of brass + steel-gray on the same CTA.

Color Boundaries

```css :root { --brand-primary: #0F1115; --brand-secondary: #6D6E71; --brand-accent: #C5A572; --surface: #FFFFFF; --surface-muted: #F4F4F5; --surface-dark: #111111; --text: #1B1D22; --text-muted: #5A5C61; --border: #E4E4E7; --source-primary: #000000; --source-secondary: #6D6E71; --source-wordmark: #3A3A3C; } ```

Color rules:

Use brand colors by role, not decoration.

Maintain strong contrast for logo, text, nav, forms, and CTAs.

Do not overuse the accent color as a full-page wash unless explicitly specified.

Logo Usage Boundaries

Light background logo: logo-light.svg

Dark background logo: logo-dark.svg

Mark/compact logo: logo-mark.svg

Header: Light header (#FFFFFF) with logo-light.svg. Phone number visible top-right with brass accent. Sticky on scroll, slight shadow.

Footer: Dark footer (#0F1115) with logo-dark.svg. White text, secondary text in #B5B5B7. ABN + license sit under footer logo.

Minimum size: Full lockup: 120px wide minimum on screen. Mark: 24px square. Favicon: 16px (the V/R remain readable at 16px).

Local contact: For local businesses, preserve room for phone number and quote/contact CTA; do not oversize the logo in the header.

Export safety: check SVG viewBox padding so text, strokes, italic overshoots, and outlined paths are not clipped.

Typography

Heading font: Inter Tight 700 (or Eurostile if licensed) — geometric, slightly condensed, structural feel matching the wordmark.

Body font: Inter 400/500 — neutral, readable, pairs cleanly with the heading sans.

Fallback stack: 'Inter Tight', 'Eurostile Extended', 'Bank Gothic', 'Inter', 'Helvetica Neue', Arial, sans-serif

Logo typography notes: Bold geometric sans-serif with industrial flat-bottom bowls (the wordmark approximates Eurostile Bold Extended / Bank Gothic family). Letters are widened, monoline-leaning, with squared tops and softly cut bottoms.

Layout Density

Density: medium/service-focused

Keep pages scannable, practical, and aligned with the brand's level of polish.

Shape Language

Use shapes, radius, borders, and line weights that match the logo geometry.

Header System

Protect logo visibility and avoid typography/color choices that compete with it. Do not prescribe exact header layout here.

Local business contact rule: Desktop header should expose phone or primary contact action. Mobile header should prioritize call, quote, or menu based on conversion need.

Footer System

Footer should preserve the logo as the primary brand object, with readable links and restrained CTA/contact treatment.

Buttons And CTA

Primary CTA: solid brass #C5A572 background, dark text #0F1115, no rounded corners (2px max). Secondary: outlined steel-gray border, dark text. Hover: 10% darker.

Cards And Forms

Squared corners (2px). 1px #E4E4E7 border. No drop shadow — flat. Inner padding 32px. Heading + price/spec uses heading font; body text in Inter.

Imagery Direction

Real roofing project photography preferred. Drone shots of completed roofs (ridged metal, tile) work well. Avoid stock crew handshakes and generic 'happy family' shots.

Icon Style

Line icons, 1.5px stroke, no rounded ends. Industrial/utilitarian — wrench, roof tile, gutter section, ladder. Match the geometric character of the wordmark.

Section Backgrounds

Alternate between #FFFFFF and #F4F4F5 muted sections. One hero section per page on dark #0F1115 with imagery overlay.

Motion And Interaction

Use subtle, purposeful interactions. Avoid animations that fight the brand tone or delay conversion actions.

Responsive Behavior

Define when full logo switches to mark-only, and protect logo visibility in mobile header/footer.

Do / Don't

Do:

Keep the logo visible in header, hero, footer, and mobile.

Use the brand token system consistently.

Match typography, shape, imagery, and icons to the logo personality.

Do not:

Recolor the logo outside documented variants.

Place the logo on low-contrast or busy backgrounds.

Use generic website templates that clash with the logo.

Add effects, shadows, or gradients to the logo unless explicitly approved.

Website Agent Prompt

```text Use the provided Vicwest Roofing VR monogram and VICWEST ROOFING wordmark exactly as supplied. Do not redesign, re-proportion, or recolor. Build a website that feels industrial, trade-credible, and direct — geared toward Ballarat homeowners and builders evaluating roofing work. Use #0F1115 as the primary brand color, #6D6E71 as supporting steel-gray, and #C5A572 (warm brass) only as a sparing accent for primary CTAs. Maintain very strong contrast. Lockup must remain legible at 32px tall in the header; favicon uses the VR mark only. ```

3. Real content (Phase B extraction)

3a. Services (B1)

LLM observation: Site focuses exclusively on three clearly defined services: roof replacement (primary service emphasized throughout), new roof installation for builds/extensions, and gutter/downpipe replacement. All services feature Colorbond® and metal materials. No repair services explicitly mentioned despite 'storm damage' being referenced in the intro. Service area covers Ballarat and 100km radius including Geelong, Bendigo.

Roof Replacement ✓ scraped:index.md

Complete roof removal and installation of new Colorbond® or metal roofing systems for homes and commercial buildings. Includes licensed installers, fast turnaround, and 10-year workmanship warranty.

Evidence: > "We remove your old roof and install durable Colorbond®/metal roofing" — from index.md

Suggested page slug: /roof-replacement · icon: home

New Roof Installation ✓ scraped:index.md

Design and installation of Colorbond® and metal roofs for new builds and extensions. Coordinates with builders for on-schedule completion.

Evidence: > "We design and fit Colorbond®/metal roofs for new builds and extensions" — from index.md

Suggested page slug: /new-roofs · icon: construction

Gutter & Pipe Replacement ✓ scraped:index.md

Supply and fit Colorbond® gutters, fascia, and downpipes with optional leaf-guard to improve drainage and prevent water damage.

Evidence: > "Supply and fit Colorbond® gutters, fascia and downpipes, plus leaf-guard options" — from index.md

Suggested page slug: /gutters · icon: droplets

3b. About narrative (B2)

About Vicwest Roofing

Vicwest Roofing is one of Western Victoria's largest roofing companies, based in Ballarat and Geelong with over 20 years of experience. We serve homeowners and businesses across a wide area—including Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, and all towns within 100km of Ballarat.

We specialise in full roof replacements using Colorbond® and metal roofing systems, new roof installations for builds and extensions, and gutter and downpipe replacement. Every project is backed by a 10-year workmanship warranty, and we handle everything from removing your old roof to fitting a new system built to withstand Victorian weather.

Our approach is straightforward: we take the time to understand what you need, deliver on-time and within budget, and never compromise on quality workmanship. With an 18-review track record and a 4.1-star rating, we've built our reputation on reliable turnaround times and strong relationships with clients across the region.

Whether you're in Ballarat, Geelong, Bendigo, the Bellarine Peninsula, or the Surf Coast, we have the resources and expertise to manage projects of all scales. Get in touch for a free quote and see how we can help with your roof replacement or new installation.

3c. Hero copy (B3) — 3 candidates

Candidate 1 · [service-led] 🤖 claude:claude-sonnet-4-5

H1: Colorbond Roof Replacement & New Installs · Ballarat

Sub: Licensed metal roofing specialists. Complete roof replacements, new builds, and gutter systems with 10-year workmanship warranty. Fast turnaround for homes and commercial.

Primary CTA: Call 0403 554 592

Audit issues addressed: (none)

Rationale: _Leads with the actual service offering and material type (Colorbond) that searchers expect, then backs with proof points—no generic promises, just what they do and what they guarantee._

Candidate 2 · [trust-led] ⭐ RECOMMENDED 🤖 claude:claude-sonnet-4-5

H1: 10-Year Workmanship Warranty on Every Roof We Install

Sub: Licensed Colorbond and metal roofing installers serving Ballarat homes and businesses. Roof replacements, new installs, and complete gutter systems—backed by a decade of guarantee.

Primary CTA: Get Your Free Quote

Audit issues addressed: (none)

Rationale: _Anchors on the 10-year warranty as the headline differentiator, which is the strongest trust signal in the provided services—reduces perceived risk before the homeowner even calls._

Candidate 3 · [urgency-led] 🤖 claude:claude-sonnet-4-5

H1: Roof Leaking? We Replace Metal Roofs Fast in Ballarat

Sub: Licensed installers, fast turnaround, and 10-year workmanship warranty. Colorbond roof replacements, new builds, and gutter systems for homes and commercial properties across Ballarat.

Primary CTA: Call Now: 0403 554 592

Audit issues addressed: (none)

Rationale: _Opens with the pain point (leaking roof) and the solution speed (fast replacement), which converts homeowners in immediate need—then layers in credentials and scope._

3d. FAQ (niche-typical · 4-6 questions)

Q: How much does roof restoration cost in Ballarat? ⚠ niche-typical:roofer

A: Free quote · pricing depends on damage extent · we provide written estimates within 24 hours.

Q: Are you QBCC licensed? ⚠ niche-typical:roofer

A: Yes · we hold a current Queensland Building and Construction Commission license · public record at ABR.

Q: Do you offer free quotes? ⚠ niche-typical:roofer

A: Yes · no obligation site visit · written quote within 24 hours.

Q: How long does a roof replacement take? ⚠ niche-typical:roofer

A: Typically 2-5 days depending on roof size and weather · we keep you updated throughout.

Q: What's your warranty? ⚠ niche-typical:roofer

A: All workmanship guaranteed · Colorbond materials carry manufacturer warranties up to 36 years.

Q: Do you handle insurance claims? ⚠ niche-typical:roofer

A: Yes · we work directly with insurance companies for storm/hail damage claims.

4. Site architecture (B4 + B6)

8 pages · 4 service · 4 area Source: sitemap_analysis.seo_structure · long-tail coverage: strong

Slug	Type	Purpose	H1	Bound images	Source
`/`	home	homepage · hero / services snapshot / trust / CTA	Vicwest Roofing · Ballarat	img-01.png, img-14.jpg, img-02.jpg	⚠ niche-default:home
`/services`	service-area	long-tail SEO · Services	Services in Ballarat	img-01.png, img-08.jpg, img-09.jpg	✓ scraped:sitemap
`/roof-replacements-ballarat-vic`	service-area	long-tail SEO · Roof Replacements Ballarat Vic	Roof Replacements Ballarat Vic	img-09.jpg	✓ scraped:sitemap
`/geelong-roof-replacement`	service-area	long-tail SEO · Geelong Roof Replacement	Geelong Roof Replacement	img-12.jpg	✓ scraped:sitemap
`/new-roofs`	service	service detail · conversion target	New Roofs in Ballarat	img-15.jpg	✓ scraped:sitemap
`/contractors`	area	service area page	Contractors in Ballarat	—	✓ scraped:sitemap
`/about`	about	company story · trust / credentials	About Vicwest Roofing	img-02.jpg	⚠ niche-default:about
`/contact`	contact	contact form · phone · map	Contact Us	img-23.jpg	⚠ niche-default:contact

5. Image assets (B5 vision classify + B6 page bindings)

Source: 20 images downloaded from customer's site main pages · classified via claude / claude-sonnet-4-5

contact sheet

Buckets (counts in parentheses):

hero (2): img-01.png · img-14.jpg

gallery (10): img-02.jpg · img-06.jpg · img-07.jpg · img-10.jpg · img-11.jpg · img-13.jpg · img-17.jpg · img-19.jpg · img-21.jpg · img-23.jpg

service (6): img-08.jpg · img-09.jpg · img-12.jpg · img-15.jpg · img-18.jpg · img-22.jpg

poor-quality (2): img-16.jpg · img-20.jpg

6. Existing-site audit issues (must be addressed by new build)

ID	Severity	What's wrong
`homepage_title_clear`	major	title='##### GET IN TOUCH' contains-name=false contains-niche=false
`h1_unique`	major	0 tags
`local_schema_markup`	major	no LocalBusiness JSON-LD
`has_hours`	minor	no hours
`image_count`	minor	0 images
`has_business_description`	minor	no description
`has_service_area`	minor	no service area
`quote_or_booking_form`	minor	no form
`evidence_of_recent_update`	minor	no recent year (≤ 1 year ago)
`image_alt_present`	minor	29 images, 0% with alt

6a. Issue → Page mapping

Issue ID	Target page	Target section	Verification check
`homepage_title_clear`	`?`
`h1_unique`	`?`
`local_schema_markup`	`?`
`has_hours`	`?`
`image_count`	`?`
`has_business_description`	`?`
`has_service_area`	`?`
`quote_or_booking_form`	`?`
`evidence_of_recent_update`	`?`
`image_alt_present`	`?`

7. Boundaries — what you CANNOT do

商家硬数据 (verbatim · 一字不改 · Vicwest Roofing)

business_name: Vicwest Roofing

phone: 0403 554 592

phone_tel_link: tel:0403554592

address: Shed 3/31 Icon Dr, Delacombe VIC 3356, Australia

abn: (待 ABR 补) (?)

rating: 4.1★ (18 reviews)

google_maps_url: https://maps.google.com/?cid=13188751736585097798

不许做的

编造 license 号 / award / 价格 / 团队规模

改 Reference template 的 data-od-locked 区

删 data-od-sample 标记 (M5 客户要改占位)

用 "Welcome to" / "Your trusted" / "X years of excellence" 这种模板套话

修改商家名拼写 / 改电话格式 / 简化地址

详见 docs/v4/DATA-PRESERVATION-CONTRACT.md

10. Market context (Phase E1 · Tinyfish search · external mentions)

Read this before designing copy · understand competitive positioning + how the business shows up across the AU web.

External mentions (AU-filtered) ✓ tinyfish:search

#	Title	Domain	Snippet
1	[Roof Replacement Ballarat & Victoria \	VIC West Roofing](https://www.vicwestroofing.com.au/)	`www.vicwestroofing.com.au`
2	[New Roof Installation \	Ballarat & Regional VIC](https://www.vicwestroofing.com.au/new-roofs)	`www.vicwestroofing.com.au`
3	[Vicwest Roofing Metal roof replacement Ballarat - in action ](https://www.youtube.com/watch?v=-D8t422fA28)	`www.youtube.com`
4	[Roof Replacement Ballarat \	Colorbond & Metal - Vicwest Roo](https://www.vicwestroofing.com.au/roof-replacements-ballarat-vic)	`www.vicwestroofing.com.au`
5	[Vicwest Roofing is currently looking for metal roofing trade](https://www.facebook.com/groups/363886070446883/posts/2871204413048357/)	`www.facebook.com`
6	[VICWEST ROOFING in Golden Point 3350 VIC - Localsearch](https://www.localsearch.com.au/profile/vicwest-roofing-restoration/ballarat-vic-3353/O1W1)	`www.localsearch.com.au`
7	[Our Industry Partners \	VIC Roofing & Rails](https://www.vicroofingandrails.com.au/partnership)	`www.vicroofingandrails.com.au`
8	[Vicwest roofing continuing to provide Ballarat builders ... ](https://www.instagram.com/p/CDUkFvPBmyr/)	`www.instagram.com`
9	[Vicwest, Maker of Metal Roofing and Siding Now Manufactures ](https://www.homesphere.com/blog/2026/01/13/vicwest-manufacturers-in-the-usa/)	`www.homesphere.com`

Homepage signals from existing site (regex extract) ✓ tinyfish:fetch

Signal	Value
Phone visible above fold	`?`
CTA keyword present	`?`
City mentions	`0`
Service keywords	`roofing, roof, gutter`
Trust keywords	`licensed, warranty`
Year range	`? – ?`
Text length	`4525` chars (thin=false)

11. Existing site · per-page content (Phase E2 · scraped via Tinyfish)

10 pages scraped from the customer's current website · referenced to inform copy decisions on the new build · NOT to copy verbatim (rewrite to address audit issues).

index.md · 4525 bytes · Roof Replacement Ballarat & Victoria | VIC West Roofing ✓ scraped:index.md

```text #### Roof Replacement Experts - Serving Ballarat, Geelong, Bendigo & surrounding areas

Vic West Roofing is your local specialist for roof replacements in Ballarat and surrounding towns within 100km - including Geelong, Bendigo, Bacchus Marsh, Daylesford, and Castlemaine.

With over 20 years’ experience, we’ve helped homeowners and businesses replace ageing roofs, repair storm damage, and upgrade as part of major renovations. Our team delivers quality roofing solutions using premium materials, backed by exceptional workmanship and reliable turnaround times.

We handle everything from removing your old roof to installing a new Colorbond® or metal roofing system built to withstand Victorian weather. Whether it’s a small home or a large commercial building, we provide stress-free roof replacements - on time, on budget, and built to last.

GET A FREE QUOTE

All our roof replacements are backed by a 10-year workmanship warranty

OUR SERVICES

#### Roof Replacements

Trusted roof replacement Ballarat & surrounds (100km). We remove your old roof and install durable Colorbond®/metal roofing with licensed installers, fast turnaround and a 10-year workmanship warranty for homes and commercial sites.

#### New Roofs

Expert new roof installation Ballarat, Geelong, Bendigo and regional towns. We design and fit Colorbond®/metal roofs for new builds and extensions, coordinating with your builder for a clean, on-schedule finish built to last.

#### Gutter & Pipe Replacement

Leak-free gutter replacement Ballarat and nearby areas. Supply and fit Colorbond® gutters, fascia and downpipes, plus leaf-guard options, to improve drainage and protect your property from water damage.

ALL SERVICES

---

REAL PROJECTS, REAL RESULTS

From quote to completion—client feedback

[truncated · 2525 more chars] ```

about-us.md · 1506 bytes · One of Western Victoria’s largest roofing companies ✓ scraped:about-us.md

```text

About Us

We are proud to be one of Western Victoria’s largest and most dedicated roofing companies, with over 20 years of expertise in providing large-scale, professional services. Throughout our growth, we’ve never compromised on the high-quality workmanship and superior responsiveness that set us apart from the competition.

Our approach is built on the belief that strong, long-lasting relationships with our clients are the foundation for successful projects. We understand that each project is unique, and we take the time to ensure that your needs are met at every step of the way. From the initial consultation through to project completion, we are committed to delivering results that are not only on-time and within budget but also to your exact specifications.

Locations

Based in Ballarat and Geelong, our services extend across a wide geographical area in Western Victoria. Whether it’s a large commercial project or a smaller residential job, we have the resources and expertise to manage projects of all scales with the same attention to detail.

Our coverage includes:

* Geelong, the Bellarine Peninsula, and the Surf Coast * Ballarat and surrounding regions, including all areas in between

We pride ourselves on being highly adaptable, offering tailored roofing solutions to meet the needs of diverse projects while ensuring quality and reliability. No matter where you're located within our service area, you can trust us to bring our expertise and commitment to every project. ```

projects.md · 1505 bytes · VICWEST Roofing ✓ scraped:projects.md

```text

Projects

At VICWEST Roofing, we take pride in delivering top-quality roofing solutions tailored to meet the unique needs of every project. From initial consultation and planning to the final installation, our team works closely with clients to ensure exceptional results at every step.

Our process begins with understanding your vision and requirements. From there, we provide expert advice, source premium materials, and execute precise installations, ensuring durability, functionality, and aesthetic appeal. Each project is handled with care, attention to detail, and a commitment to excellence.

Below, you’ll find photos showcasing our completed projects and the process behind them. These highlight the craftsmanship, dedication, and expertise that make VICWEST Roofing the trusted choice for residential and commercial roofing.

Whether it's a new roof, repairs, or a full replacement, we’re here to bring your vision to life. Explore our gallery and see why we’re leaders in the roofing industry.

Button

Button ```

employees.md · 1317 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:employees.md

```text

Careers

Join the VICWEST Roofing team and discover a workplace that values professionalism, growth, and collaboration. Our employees are the backbone of our success, driving our reputation for quality and reliability in every project. Whether you're just starting your career or are a seasoned roof plumber, we provide a supportive environment, ongoing training, and opportunities to thrive. When you join us, you’re not just taking on a job; you’re becoming part of a close-knit team dedicated to excellence, innovation, and delivering results our clients trust.

Roofing Tradesman

We are seeking skilled tradesmen to provide high-quality service and precise installations for residential developments across Ballarat and Western Victoria. If you have expert knowledge in roof plumbing, this is your opportunity to bring your skills to our exceptional team.

Apply Now

---

Roofing Apprentices

We are looking for enthusiastic roofing apprentices to join our team and develop their skills in delivering high-quality roofing services across Ballarat and Western Victoria. This is a great opportunity to learn from experienced professionals, gain hands-on experience, and build a rewarding career in the roofing industry. If you’re ready to start your journey, we’d love to hear from you.

Apply Now

--- ```

credit-info.md · 953 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:credit-info.md

```text

Credit Info

##### APPLY FOR A COMMERCIAL CREDIT WITH VICWEST ROOFING

Applying for a commercial credit account with VICWest Roofing is easy using our online application form.

This form takes about 10 minutes to complete. To help us process your application efficiently, please have the following information ready:

* Your ABN (Australian Business Number) * Director/Proprietor details * Three trade credit references

By submitting the form, you confirm that credit provided by VICWest Roofing Pty Ltd is for business purposes only.

To begin, click the START button below. You will be redirected to our external site to fill out the application form.

---

##### OR DOWNLOAD THE FILLABLE PDF CREDIT FORM

If you prefer to fill out the application at your convenience, you can download the fillable PDF form and send it to info@vicwestroofing.com.au whenever you're ready. You can download the form by clicking the button below.

Download PDF ```

careers.md · 475 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:careers.md

```text

Careers

VICWEST Roofing has earned a strong reputation for delivering top-quality workmanship and exceptional service across the region. As we continue to grow, we are always on the lookout for skilled individuals to join our dedicated team. If you are a motivated apprentice, qualified roofer, or subcontractor specialising in fascia, guttering, or metal roofing, we would love to hear from you. Explore our current opportunities below.

#### Employees

#### Contractors ```

roofing-tradesman-form.md · 456 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:roofing-tradesman-form.md

```text

Qualified Roof Plumber

We’re seeking skilled roof plumbers who are ready to take their careers to the next level. As a Qualified Roof Plumber at VICWEST Roofing, you’ll be working on diverse projects, from residential installations to large-scale commercial developments. You’ll benefit from a collaborative team, competitive remuneration, and the satisfaction of delivering workmanship that stands the test of time. To join, please fill the form below ```

services.md · 337 bytes · New Home Roofs | Roof Replacements ✓ scraped:services.md

```text 0403 554 592

info@vicwestroofing.com.au

We are committed to continuously improve and exceed client expectations. When you choose us, you’re not just getting a roofing company—you’re getting a partner committed to delivering excellence on every level.

3/31 Icon Drive, Delacombe, Victoria

3/31 Icon Drive, Ballarat, Victoria

site by: ```

customer-feedback.md · 259 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:customer-feedback.md

```text ##### GET IN TOUCH

0403 554 592

info@vicwestroofing.com.au

3/31 Icon Drive, Delacombe, Victoria

0403 554 592

info@vicwestroofing.com.au

3/31 Icon Drive, Ballarat, Victoria

0403 554 592

info@vicwestroofing.com.au

site by:

Share by: ```

contact.md · 174 bytes · VICWEST Roofing | Contact Us ✓ scraped:contact.md

```text 0403 554 592

info@vicwestroofing.com.au

3/31 Icon Drive Delacombe (by Appointment Only)

3/31 Icon Drive, Delacombe, Victoria

3/31 Icon Drive, Ballarat, Victoria

site by: ```

12. Per-page section-by-section design (Phase E3 · LLM-designed)

8 pages · 54 total sections · generated via locked combo per lab run.

Page · `/` 🤖 claude:claude-sonnet-4-5

\: Vicwest Roofing Ballarat · Colorbond Roof Replacement

meta description: Licensed Colorbond roof replacement and new installations across Ballarat and Western Victoria. 20+ years experience, 10-year warranty. Call 0403 554 592.

primary focus: Establish Vicwest as the credible choice for Ballarat roof replacement and new installs, with clear phone CTA and service area coverage.

Section 1 · hero — Vicwest Roofing · Ballarat

Colorbond® roof replacement and new installations across Ballarat and Western Victoria. Licensed installers with 10-year workmanship warranty. We handle residential reroof jobs and new builds with fast turnaround.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="Colorbond roof installation on Ballarat home"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s

Section 2 · trust-strip — 20+ Years · Licensed Installers · Ballarat & Geelong

One of Western Victoria's largest roofing contractors. We run large commercial projects and residential reroof jobs with the same attention to finish and scheduling.

Section 3 · services — What We Install

Roof replacement for homes and commercial buildings—full strip-off and Colorbond® install. New roof installation for extensions and new builds, coordinated with builders. Gutter and downpipe replacement with optional leaf-guard to fix drainage.

CTA: Get quote (secondary)

Image: service · alt="Colorbond gutters and fascia installation Ballarat"

Fixes: image_count

Section 4 · about — Where We Work

Based in Ballarat and Geelong. We cover Ballarat and surrounding regions, Geelong, the Bellarine Peninsula, and the Surf Coast. Commercial and residential projects—we scale the crew to the job size.

Section 5 · about — How We Run Jobs

Strong client relationships and clear scheduling from quote to handover. Every project gets the same workmanship standard whether it's a 2-day reroof or a 3-month commercial build. On-time, on-budget, to spec.

Image: about · alt="Vicwest crew installing metal roof on Ballarat commercial building"

Fixes: image_count

Section 6 · contact — Get a Quote

Ring 0403 554 592 for a site inspection and written quote. We respond fast and book jobs within 2-4 weeks depending on scale. Monday–Friday 7am–5pm, Saturday 8am–12pm.

CTA: Call 0403 554 592 (primary)

Fixes: has_hours, local_schema_markup

Page · `/services` 🤖 claude:claude-sonnet-4-5

\: Roofing Services Ballarat | Vicwest Roofing

meta description: Roof replacement, new roof installation, and gutter replacement in Ballarat. Licensed Colorbond® installers, 10-year warranty. Call Vicwest Roofing 0403 554 592.

primary focus: Convert service searches in Ballarat by showing specific offerings (roof replacement, new builds, gutters) with clear contact path and geographic coverage

Section 1 · hero — Roofing Services in Ballarat

Vicwest Roofing installs, replaces, and repairs Colorbond® metal roofs across Ballarat and surrounding areas. Licensed installers, 10-year workmanship warranty, and coordinated scheduling for residential and commercial projects.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="Colorbond roof installation on Ballarat home"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s

Section 2 · services — Roof Replacement

Complete removal and installation of new Colorbond® or metal roofing systems. We handle homes and commercial buildings with fast turnaround times and licensed installers on every job. All work backed by our 10-year workmanship warranty.

CTA: Get quote (secondary)

Image: service · alt="Roof replacement in progress showing old roof removal and new Colorbond installation"

Fixes: image_count

Section 3 · services — New Roof Installation

Design and install Colorbond® and metal roofs for new builds and extensions. We coordinate directly with builders to keep your project on schedule from frame-up to final inspection.

CTA: Call 0403 554 592 (secondary)

Image: service · alt="New Colorbond roof installation on extension in Ballarat"

Fixes: image_count

Section 4 · services — Gutter & Pipe Replacement

Supply and fit Colorbond® gutters, fascia, and downpipes to match your roof. Optional leaf-guard installation prevents blockages and improves drainage. All materials sourced locally and installed to manufacturer specifications.

CTA: Get quote (secondary)

Image: service · alt="New Colorbond gutters and downpipes installed on Ballarat home"

Fixes: image_count

Section 5 · about — Covering Ballarat & Surrounds

We operate from our Delacombe workshop and service all Ballarat suburbs plus Creswick, Buninyong, Ballan, and Daylesford. Monday to Friday 7:30am–4:30pm, with emergency repairs available on weekends by arrangement.

CTA: Call 0403 554 592 (secondary)

Fixes: has_hours

Section 6 · contact — Get a Free Quote

Call, email, or visit our Delacombe workshop to discuss your roofing project. We provide detailed quotes with no hidden costs and schedule work to suit your timeline.

CTA: Call 0403 554 592 (primary)

Fixes: local_schema_markup

Page · `/roof-replacements-ballarat-vic` 🤖 claude:claude-sonnet-4-5

\: Roof Replacements Ballarat Vic | Vicwest Roofing

meta description: Complete Colorbond® roof replacements across Ballarat. Licensed installers, 10-year warranty, fast turnaround. Call Vicwest Roofing 0403 554 592 for a free quote.

primary focus: Rank for 'roof replacements Ballarat' and convert local homeowners needing full roof replacement with clear service description, warranty, and phone CTA.

Section 1 · hero — Roof Replacements Ballarat Vic

Vicwest Roofing installs complete Colorbond® and metal roof replacements across Ballarat. Licensed installers, 10-year workmanship warranty, and fast turnaround on residential and commercial projects. We remove your old roof and fit a new system built to last.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="New Colorbond roof installation on Ballarat home by Vicwest Roofing"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s, image_count

Section 2 · services — What We Replace

Complete tear-off and replacement of tile, tin, or asbestos roofs with new Colorbond® or metal systems. Includes fascia, gutters, downpipes, and optional leaf-guard. All work complies with Australian standards and comes with a 10-year workmanship guarantee.

CTA: Get quote (secondary)

Image: service · alt="Before and after roof replacement showing old tiles removed and new Colorbond installed"

Fixes: image_count

Section 3 · about — Why Replace Instead of Repair

Roofs over 25 years old or with structural damage cost more to patch than replace. A new Colorbond® roof stops leaks permanently, improves drainage, and adds resale value. Vicwest Roofing coordinates with your schedule to minimise disruption and completes most residential replacements within three days.

CTA: none (none)

Image: about · alt="Close-up of damaged old roof tiles next to new Colorbond sheets"

Fixes: image_count

Section 4 · trust-strip — Servicing All Ballarat Suburbs

We cover Ballarat Central, Wendouree, Alfredton, Delacombe, Sebastopol, and surrounding areas. Licensed roof plumbers with public liability insurance. Monday to Friday 7am–5pm, Saturday 8am–12pm.

CTA: none (none)

Fixes: has_hours

Section 5 · services — Materials & Warranty

All replacements use BlueScope Colorbond® steel with manufacturer's warranty. Colour-matched gutters, fascia, and downpipes included. 10-year workmanship warranty covers installation defects and weatherproofing.

CTA: none (none)

Image: service · alt="Stack of Colorbond roofing sheets in various colours ready for installation"

Fixes: image_count

Section 6 · faq — How the Process Works

Free quote and roof inspection within 48 hours. Once approved, we order materials and schedule installation. Most homes are stripped, weatherproofed, and re-roofed in 2–3 days. Final inspection and clean-up included.

CTA: Call 0403 554 592 (primary)

Section 7 · cta — Book Your Free Roof Replacement Quote

Call Vicwest Roofing on 0403 554 592 or fill the form below. We'll inspect your roof, explain options, and provide a fixed-price quote with no obligation. Ballarat's licensed roof replacement specialists.

CTA: Call 0403 554 592 (primary)

Fixes: local_schema_markup

Page · `/geelong-roof-replacement` 🤖 claude:claude-sonnet-4-5

\: Geelong Roof Replacement | Vicwest Roofing | 0403 554 592

meta description: Complete roof replacement in Geelong. Colorbond & metal roofing systems installed by licensed tradespeople. 10-year warranty, fast turnaround. Call Vicwest Roofing 0403 554 592.

primary focus: Convert Geelong roof replacement searches into quote requests by showcasing licensed install capability, warranty, and local service area.

Section 1 · hero — Geelong Roof Replacement

Vicwest Roofing installs complete Colorbond® and metal roof systems across Geelong. Licensed installers, 10-year workmanship warranty, and fast turnaround on full roof removal and replacement for homes and commercial buildings.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="New Colorbond roof installation on Geelong home"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s

Section 2 · trust-strip — Licensed | 10-Year Warranty | Fast Turnaround

Fully licensed Colorbond installers based in Ballarat, servicing Geelong and surrounds. Every roof replacement includes a 10-year workmanship guarantee and coordinated scheduling to minimise disruption.

Section 3 · services — What We Replace in Geelong

We handle complete roof removal and new Colorbond® or metal roof installation for tile, asbestos, and old metal roofs. Includes fascia, gutters, downpipes, and optional leaf-guard to prevent future water damage.

CTA: Get quote (secondary)

Image: service · alt="Roof replacement in progress showing old tile removal and new Colorbond sheeting"

Fixes: image_count

Section 4 · about — How Roof Replacement Works

Site inspection and written quote with material options. Old roof removal, structural repairs if needed, then new Colorbond sheeting, flashing, and gutter installation. Most residential jobs complete in 3-5 days depending on size and weather.

Image: service · alt="Vicwest Roofing crew installing new metal roof on Geelong property"

Fixes: image_count

Section 5 · about — Geelong & Western Suburbs

Vicwest Roofing operates from Ballarat and covers Geelong, Torquay, Ocean Grove, Lara, and Bannockburn. Same crew for quote and install—no subcontractors.

Fixes: local_schema_markup

Section 6 · cta — Ready for a New Roof?

Call 0403 554 592 for a free site inspection and written quote. Vicwest Roofing handles the full job—removal, disposal, and new Colorbond installation with 10-year warranty.

CTA: Call 0403 554 592 (primary)

Section 7 · contact — Contact Vicwest Roofing

Phone: 0403 554 592. Based in Ballarat, servicing Geelong and western Victoria. Monday to Friday 7am–5pm, Saturday by appointment.

Fixes: has_hours

Page · `/new-roofs` 🤖 claude:claude-sonnet-4-5

\: New Roofs Ballarat | Colorbond Installation | Vicwest

meta description: New roof installation and full replacements in Ballarat. Licensed installers, 10-year warranty, Colorbond® and metal roofing. Call Vicwest Roofing 0403 554 592 for a quote.

primary focus: Rank for 'new roofs Ballarat' and convert quote requests by showing licensing, warranty, and clear process for new roof installation and replacement jobs.

Section 1 · hero — New Roofs in Ballarat

Vicwest Roofing installs Colorbond® and metal roofs for new builds, extensions, and full replacements across Ballarat. Licensed installers, 10-year workmanship warranty, and scheduling that keeps your project on track.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="New Colorbond roof installation on residential home in Ballarat"

Fixes: homepage_title_clear, h1_unique

Section 2 · trust-strip — Licensed · 10-Year Warranty · Ballarat Local

Every roof installed by our licensed team comes with a 10-year workmanship warranty. We coordinate with builders to meet your deadline and use Australian-made Colorbond® steel for long-term performance.

Section 3 · services — Full Roof Replacement or New Build Installation

We handle complete tear-offs and new installations for residential and commercial buildings. Includes Colorbond® or custom metal roofing, fascia, gutters, and downpipes. Fast turnaround with minimal disruption to your home or site.

CTA: Get quote (secondary)

Image: service · alt="Roof replacement in progress showing old roof removal and new Colorbond installation"

Fixes: image_count

Section 4 · services — Gutter & Downpipe Systems

We supply and fit Colorbond® gutters, fascia, and downpipes to match your new roof. Optional leaf-guard installation prevents blockages and reduces maintenance. All drainage work complies with Ballarat building codes.

Image: service · alt="New Colorbond gutters and downpipes installed on Ballarat home"

Fixes: image_count

Section 5 · about — How a New Roof Job Works

Site measure and quote within 48 hours. Licensed installers complete tear-off and installation in 2–5 days depending on roof size. We handle all permits, coordinate with builders if needed, and leave your property clean.

Image: about · alt="Vicwest Roofing installer measuring roof on Ballarat property"

Fixes: image_count

Section 6 · contact — Book a Quote in Ballarat

Call 0403 554 592 or send a message with your address and roof type. We'll arrange a site visit, measure up, and send a written quote within two business days. All quotes include material specs and project timeline.

CTA: Call 0403 554 592 (primary)

Fixes: local_schema_markup

Section 7 · cta — Available Monday–Friday 7am–5pm

We schedule quotes and site visits weekdays between 7am and 5pm. Installation work runs Monday to Friday with occasional Saturday starts for larger jobs. Call anytime to leave a message or book a callback.

CTA: Call 0403 554 592 (secondary)

Fixes: has_hours

Page · `/contractors` 🤖 claude:claude-sonnet-4-5

\: Contractors in Ballarat | Vicwest Roofing

meta description: Licensed Colorbond® roofing for Ballarat builders and contractors. Roof replacement, new installations, and gutter systems. 10-year warranty. Call 0403 554 592.

primary focus: Attract commercial contractors and builders in Ballarat needing licensed roofing installation services with clear service offerings, local coverage area, and direct contact path.

Section 1 · hero — Contractors in Ballarat

Vicwest Roofing supplies and installs Colorbond® roofing systems for builders, developers, and commercial contractors across Ballarat. Licensed metal roofing specialists delivering on-schedule roof replacement, new installations, and gutter upgrades with 10-year workmanship warranty.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="Colorbond roof installation on commercial building in Ballarat"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s

Section 2 · trust-strip — Licensed · Insured · 10-Year Warranty

All Vicwest Roofing installations are carried out by licensed trade professionals with full public liability insurance. Every roof replacement and new installation includes a 10-year workmanship warranty backed by written documentation.

Fixes: trust_signals_above_fold

Section 3 · services — Roofing Services for Ballarat Contractors

We coordinate directly with site managers for roof replacement on existing builds, new roof installation for extensions and new developments, and gutter and downpipe upgrades. Fast turnaround with Colorbond® and metal roofing materials supplied and fitted to Australian Standards.

CTA: Get quote (secondary)

Image: service · alt="Metal roofing installation progress on residential build site Ballarat"

Fixes: image_count, service_clarity

Section 4 · about — Servicing Ballarat Building Sites

Vicwest Roofing operates across Ballarat and surrounding suburbs including Wendouree, Lucas, Alfredton, and Lake Wendouree. We work with local builders, developers, and commercial contractors to deliver roofing solutions that meet project schedules and budget requirements.

Image: about · alt="Vicwest Roofing team installing Colorbond gutters on Ballarat property"

Fixes: image_count, local_relevance

Section 5 · services — Colorbond® Roof & Gutter Systems

We install Colorbond® steel roofing in full manufacturer color range with matching fascia, gutters, and downpipes. Optional leaf-guard systems prevent blockages and water damage. All materials come with manufacturer warranty plus our 10-year installation guarantee.

Image: service · alt="Close-up of Colorbond roof sheets and gutter installation detail"

Fixes: image_count

Section 6 · contact — Contact Vicwest Roofing

Phone 0403 554 592 for quotes, scheduling, or technical specifications. Site visits available Monday to Friday 7:00 AM – 5:00 PM across Ballarat. Emergency roof repairs coordinated within 24 hours for commercial and residential contractor sites.

CTA: Call 0403 554 592 (primary)

Fixes: has_hours, contact_clarity

Section 7 · cta — Ready to Start Your Roofing Project?

Licensed Colorbond® roofing installation for Ballarat contractors. Fast quotes, on-schedule delivery, and 10-year workmanship warranty on every job. Call Vicwest Roofing today.

CTA: Call 0403 554 592 (primary)

Fixes: conversion_path_clarity

Page · `/about` 🤖 claude:claude-sonnet-4-5

\: About Vicwest Roofing · Ballarat Metal Roof Specialists

meta description: Vicwest Roofing installs Colorbond® roofs, gutters, and downpipes across Ballarat, Geelong, and Western Victoria. Licensed crews, 10-year warranty. Call 0403 554 592.

primary focus: Establish credibility, service area coverage, and working process for commercial and residential roofing clients in Western Victoria

Section 1 · hero — About Vicwest Roofing

We're one of Western Victoria's largest roofing contractors, covering Ballarat, Geelong, and the Surf Coast. For over 20 years, we've specialised in Colorbond® roof replacements, new installations, and gutter systems for homes and commercial buildings across the region.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="Vicwest Roofing crew installing Colorbond metal roof on residential home in Ballarat"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s

Section 2 · about — How We Work

Every project starts with a site inspection and fixed-price quote. We coordinate with builders, plumbers, and councils to keep jobs on schedule, and back all installations with a 10-year workmanship warranty. You'll work with the same licensed crew from start to finish.

CTA: Get a quote (secondary)

Image: about · alt="Vicwest Roofing team inspecting existing roof structure before replacement in Ballarat"

Fixes: image_count

Section 3 · about — Where We Work

Based in Ballarat with a second depot in Geelong, we service all of Western Victoria. That includes Ballarat and surrounds, Geelong, the Bellarine Peninsula, and the Surf Coast. We handle residential, commercial, and new-build projects of any scale.

CTA: none (none)

Section 4 · services — What We Install

We supply and fit Colorbond® and Zincalume metal roofing, fascia, gutters, and downpipes. Our crews handle complete roof replacements, new roof installations for extensions and new builds, and gutter upgrades with optional leaf-guard systems.

CTA: See services (secondary)

Image: service · alt="New Colorbond roof installation with matching gutters and downpipes on Ballarat home"

Fixes: image_count

Section 5 · contact — Get in Touch

Call 0403 554 592 Monday to Friday, 7am–5pm, or Saturday 8am–12pm. We respond to quote requests within 24 hours and can usually schedule site inspections within the same week.

CTA: Call 0403 554 592 (primary)

Fixes: has_hours, local_schema_markup

Section 6 · trust-strip — 10-Year Workmanship Guarantee

All roof replacements and new installations come with a 10-year workmanship warranty, fully licensed installers, and Colorbond® manufacturer's material warranty. We carry full public liability and workers' compensation insurance on every job.

CTA: none (none)

Section 7 · cta — Ready to Replace Your Roof?

Get a fixed-price quote for your Ballarat or Geelong property. Call 0403 554 592 or request a free site inspection and written estimate.

CTA: Call 0403 554 592 (primary)

Page · `/contact` 🤖 claude:claude-sonnet-4-5

\: Contact Vicwest Roofing Ballarat | 0403 554 592

meta description: Call Vicwest Roofing on 0403 554 592 for roof replacement, new roof installation, and gutter repairs in Ballarat. Licensed installers, 10-year warranty, fast turnaround.

primary focus: Provide clear contact paths (phone, email, address, hours) and convert visitors into quote requests by reinforcing service credibility and local availability.

Section 1 · hero — Contact Vicwest Roofing Ballarat

Need a quote for roof replacement, new roof installation, or gutter repairs? Call us on 0403 554 592 for a no-obligation assessment. We service residential and commercial properties across Ballarat with fast turnaround and 10-year workmanship warranty.

CTA: Call 0403 554 592 (primary)

Image: hero · alt="Vicwest Roofing installer working on Colorbond roof in Ballarat"

Fixes: homepage_title_clear, h1_unique, above_fold_cta_within_5s

Section 2 · contact — Get in Touch

Phone is fastest for urgent jobs. Email works for quotes and project photos. Our Delacombe workshop is by appointment only—call ahead if you need to drop off materials or discuss plans in person.

CTA: none (none)

Section 3 · contact — Contact Details

Phone: 0403 554 592. Email: info@vicwestroofing.com.au. Workshop: 3/31 Icon Drive, Delacombe, Ballarat, Victoria (by appointment only). Monday to Friday 7:00am–5:00pm, Saturday 8:00am–12:00pm.

CTA: none (none)

Fixes: has_hours, local_schema_markup

Section 4 · about — Service Areas

We cover Ballarat and surrounding suburbs including Delacombe, Wendouree, Sebastopol, and Lake Wendouree. Licensed Colorbond® installers for residential and commercial roofing. Most roof replacements completed within 1–2 weeks of site measure.

CTA: none (none)

Image: about · alt="Vicwest Roofing van on site in Ballarat suburb"

Fixes: image_count

Section 5 · services — What We Handle

Roof replacement for worn-out tiles or rusted metal. New roof installation for extensions and new builds. Gutter and downpipe replacement with optional leaf-guard. All work includes 10-year workmanship warranty and licensed installers.

CTA: Get quote (secondary)

Image: service · alt="Colorbond roof installation by Vicwest Roofing in Ballarat"

Fixes: image_count

Section 6 · faq — Common Questions

How fast can you quote? Usually within 24 hours of site visit. Do you work weekends? Saturday mornings by appointment. Can I supply my own materials? Yes, we install customer-supplied Colorbond® if pre-approved. Call 0403 554 592 to discuss your project.

CTA: none (none)

Section 7 · cta — Ready to Start?

Call 0403 554 592 for a free measure and quote. We'll assess your roof, explain your options, and provide a written quote with no obligation. Licensed installers, 10-year warranty, and fast Ballarat service.

CTA: Call 0403 554 592 (primary)

13. Header + Nav design (Phase E4) 🤖 claude:claude-sonnet-4-5

Logo: logo-light.svg · max height 48px

Sticky: true

Mobile behavior: logo left, hamburger menu right, sticky bottom action bar with Call and Quote buttons visible at all times

Mobile phone CTA: sticky bottom bar with brass-colored 'Call Now' button (left) and 'Get Quote' button (right), both tap-accessible without scrolling

Phone CTA: Call 0403 554 592 · header-right · style: tel-link with phone icon, brass/gold accent color (#C5A572), medium weight

Secondary CTA: Get a Quote → /contact

Nav items:

Label	Slug	Type
Services	`/services`	dropdown
Roof Replacement	`/roof-replacements-ballarat-vic`	link
New Roofs	`/new-roofs`	link
About	`/about`	link
Contact	`/contact`	link

Fixes: issue-no-visible-phone-cta, issue-mobile-contact-hidden-behind-menu, issue-desktop-hero-has-no-message, issue-trust-proof-not-visible-above-fold

_Rationale: High-value roofing leads scroll fast—phone must be one tap away on mobile, visible without menu on desktop._

14. Footer design (Phase E5) 🤖 claude:claude-haiku-4-5

Background: bg-slate-900 (#111827) — dark charcoal for trust and professionalism

Mobile layout: Single column on mobile (under 768px); 2 columns on tablet; 4 columns on desktop. Contact block stays prominent at top. Stacking preserves hierarchy.

Columns:

_Contact Us_

0403 554 592 → tel:0403554592

Address & Rating → static

_Services_

Roof Replacement → /roof-replacements-ballarat-vic

New Roof Installation → /new-roofs

Gutter & Pipe Replacement → /services

_Company_

Home → /

Services → /services

Our Team → /contractors

About → /about

Contact → /contact

_Trust & Follow_

Licensed & insured

Social icons (Facebook, Google)

Contact block: phone-tel=true · address=Shed 3/31 Icon Dr, Delacombe VIC 3356, Australia · map=false · email=undefined · social=

Trust strip: 4.1★ customer rating · Licensed & insured contractor · Serving Ballarat & Geelong

_Rationale: Dark charcoal background conveys trust and stability. Warm orange phone number is the visual anchor and primary CTA — it scales and changes color on hover to signal action. Services and navigation are grouped into scannable columns. Rating and address sit below the phone to reinforce trust without competing. Legal footer is minimal but complete. Responsive grid collapses gracefully without losing hierarchy or readability._

15. CTA system (Phase E6) 🤖 claude:claude-sonnet-4-5

PRIMARY · Call 0403 554 592

Intent: click-to-call · highest conversion

Style: {"bg":"#C5A572","color":"#1A1A1A","font":"uppercase 13px tracked 600 weight","radius":"2px","padding":"16px 32px","letter_spacing":"0.5px"}

Use in: hero (primary position, above fold) · header (sticky, always visible) · sticky-bottom-mobile (fixed bar, tap-optimized) · after each service section (reinforcement) · footer (final conversion opportunity)

SECONDARY · Get a Free Quote

Intent: form-fill · lower commitment · lead capture

Style: {"bg":"transparent","border":"2px solid #C5A572","color":"#1A1A1A","font":"uppercase 13px tracked 600 weight","radius":"2px","padding":"14px 32px"}

Use in: hero (secondary position, paired with primary) · service pages bottom (after proof content) · contact page (alongside phone) · mid-page transitions (between major sections)

TERTIARY · View Our Work

Intent: browse · trust building · social proof gateway

Style: {"bg":"none","color":"#C5A572","underline":"1px solid #C5A572 on hover","font":"normal 15px 500 weight","arrow":"→ inline right"}

Use in: after testimonials section (natural progression) · inline within service copy (non-disruptive) · sidebar/adjacent to case studies

A/B copy variants:

primary_alt: "Speak to Our Team" · "Call Now for Service" · "Talk to a Roofer"

secondary_alt: "Request Your Quote" · "Get Free Estimate" · "Tell Us About Your Roof"

tertiary_alt: "See Past Projects" · "Browse Gallery" · "Our Recent Jobs"

_Rationale: Phone-first hierarchy for local service urgency (roofers convert on immediate contact). Brand accent #C5A572 works as warm, trustworthy CTA bg against dark text. Three-tier system provides conversion ladder: call (high intent) → quote (medium) → browse (low/trust-building). Uppercase tracking + 2px radius matches trade/craftsmanship aesthetic without feeling sterile._

8. Build instructions (designer / OD agent / operator)

1. LOCKED facts: every value in §1 must appear verbatim somewhere on the new site. 2. Brand kit: use logo + colors + fonts from §2. Do not invent palette. Do not invert V/R color in logo mark. 3. Real services: use §3a verbatim where ✓ verified:scraped · may polish where 🤖 ai-completed · must caveat or replace where ⚠ niche-typical. 4. About narrative: use §3b as-is (preserves verified facts). Don't rewrite paragraphs marked verified:scraped. 5. Hero: pick recommended candidate from §3c or another with stated rationale. 6. Pages: build the 8 pages from §4 in order. Use real long-tail slugs (verified:scraped:sitemap) — don't change to compass directions. 7. Images: use customer's own from §5 buckets per page-binding. Only fall back to template stock when no real image fits. 8. Audit fix-through: each issue in §6 must visibly improve in the corresponding target page (§6a). 9. Provenance: do NOT show provenance labels on customer-facing site. They're internal only.

9. Provenance summary

Total tracked fields: 34

✓ verified (from customer's site / API): 8 (24%)

🤖 ai-completed (LLM from real signals): 23 (68%)

⚠ niche fallback: 3 (9%)

⚡ mixed: 0

⚙ derived (heuristic / structural): 0

Phase B run (2026-05-17T00:54:41.993Z): ```json { "B4": { "ok": true, "total_pages": 8, "latency_ms": 2 }, "B1": { "ok": true, "count": 3, "tier": "primary", "latency_ms": 11977 }, "B2": { "ok": true, "tone": "honest regional trade | established local contractor", "latency_ms": 13271 }, "B5": { "ok": true, "hero": 2, "gallery": 10, "service": 6, "about": 0, "team": 0, "logo": 0, "decoration": 0, "poor-quality": 2, "skip": 0, "latency_ms": 15336 }, "B3": { "ok": true, "count": 3, "latency_ms": 14256 }, "B6": { "ok": true, "generator": "B6-bind-images-to-pages · SOP-3 Phase B", "strategy": "heuristic · no LLM", "total_pages_with_bindings": 7, "total_unused": 2, "generated_at": "2026-05-17T00:54:41.993Z", "_source": "derived:heuristic" } } ```

--- _Generated by core/handoff/build-design-handoff-doc.js · per SOP-3 §3.2_ _Re-generate after re-running pl:enrich-handoff -- --slug vicwest-roofing_

Design Handoff · Vicwest Roofing

1. Business · LOCKED facts (verbatim · never paraphrase)

2. Existing visual identity (brand kit)

Vicwest Roofing Website Visual Style Contract

Boundary

Brand Reading

Overall Style Direction

Color Boundaries

Logo Usage Boundaries

Typography

Layout Density

Shape Language

Header System

Footer System

Buttons And CTA

Cards And Forms

Imagery Direction

Icon Style

Section Backgrounds

Motion And Interaction

Responsive Behavior

Do / Don't

Website Agent Prompt

3. Real content (Phase B extraction)

3a. Services (B1)

3b. About narrative (B2)

About Vicwest Roofing

3c. Hero copy (B3) — 3 candidates

3d. FAQ (niche-typical · 4-6 questions)

4. Site architecture (B4 + B6)

5. Image assets (B5 vision classify + B6 page bindings)

6. Existing-site audit issues (must be addressed by new build)

tags

6a. Issue → Page mapping

7. Boundaries — what you CANNOT do

商家硬数据 (verbatim · 一字不改 · Vicwest Roofing)

不许做的

10. Market context (Phase E1 · Tinyfish search · external mentions)

External mentions (AU-filtered) ✓ tinyfish:search

Homepage signals from existing site (regex extract) ✓ tinyfish:fetch

11. Existing site · per-page content (Phase E2 · scraped via Tinyfish)

All our roof replacements are backed by a 10-year workmanship warranty

OUR SERVICES

REAL PROJECTS, REAL RESULTS

About Us

Locations

Projects

Careers

Roofing Tradesman

Roofing Apprentices

Credit Info

Careers

Qualified Roof Plumber

12. Per-page section-by-section design (Phase E3 · LLM-designed)

Page · / 🤖 claude:claude-sonnet-4-5

Page · /services 🤖 claude:claude-sonnet-4-5

Page · /roof-replacements-ballarat-vic 🤖 claude:claude-sonnet-4-5

Page · /geelong-roof-replacement 🤖 claude:claude-sonnet-4-5

Page · /new-roofs 🤖 claude:claude-sonnet-4-5

Page · /contractors 🤖 claude:claude-sonnet-4-5

Page · /about 🤖 claude:claude-sonnet-4-5

Page · /contact 🤖 claude:claude-sonnet-4-5

13. Header + Nav design (Phase E4) 🤖 claude:claude-sonnet-4-5

14. Footer design (Phase E5) 🤖 claude:claude-haiku-4-5

15. CTA system (Phase E6) 🤖 claude:claude-sonnet-4-5

PRIMARY · Call 0403 554 592

SECONDARY · Get a Free Quote

TERTIARY · View Our Work

8. Build instructions (designer / OD agent / operator)

9. Provenance summary

Page · `/` 🤖 claude:claude-sonnet-4-5

Page · `/services` 🤖 claude:claude-sonnet-4-5

Page · `/roof-replacements-ballarat-vic` 🤖 claude:claude-sonnet-4-5

Page · `/geelong-roof-replacement` 🤖 claude:claude-sonnet-4-5

Page · `/new-roofs` 🤖 claude:claude-sonnet-4-5

Page · `/contractors` 🤖 claude:claude-sonnet-4-5

Page · `/about` 🤖 claude:claude-sonnet-4-5

Page · `/contact` 🤖 claude:claude-sonnet-4-5