← all customers Overview📋 Full design handoffServices (B1)About (B2)Hero copy (B3)Page-map (B4)Images (B5+B6)Master.md

Design Handoff · Vicwest Roofing

For: designer / OD agent / build operator
Read top-to-bottom before designing. Every section labeled with provenance:
- ✓ verified:* — from customer's site or trusted API · do not paraphrase
- 🤖 ai-completed:* — LLM-generated from real signals · may polish · keep facts
- ⚠ niche-typical:* — fallback default · should be replaced if real data available later
- ⚡ mixed:* — partially verified + partially AI-completed
>
Generated: 2026-05-17T02:48:22.036Z · slug: vicwest-roofing
Provenance summary: 34 fields · ✓ 8 verified · 🤖 23 ai · ⚠ 3 niche-fallback · ⚡ 0 mixed

1. Business · LOCKED facts (verbatim · never paraphrase)

FieldValueSource
Business nameVicwest Roofing✓ gbp
Phone0403 554 592✓ gbp
Phone tel: linktel:0403554592✓ gbp
Emailinfo@vicwestroofing.com.au✓ gbp
AddressShed 3/31 Icon Dr, Delacombe VIC 3356, Australia✓ gbp
CityBallarat✓ gbp
StateVIC✓ gbp
Nicheroofer✓ gbp
Rating4.1★ (18 reviews)✓ gbp
Existing websitehttps://vicwestroofing.com.au/✓ gbp
Google Mapshttps://maps.google.com/?cid=13188751736585097798✓ gbp
Domain age4y (wayback_first_snapshot)✓ wayback
Rule: every field above must appear in the final website verbatim. No paraphrasing of business name. No formatting changes to phone. Address as one string.

2. Existing visual identity (brand kit)

Skill used: existing-logo-brand

primary logo

Variants (all in design/brand/):

Color tokens ✓ scraped:source-logo-pixels

TokenHex
brand_primary#0F1115
brand_secondary#6D6E71
brand_accent#C5A572
surface#FFFFFF
surface_muted#F4F4F5
text#1B1D22
text_muted#5A5C61
border#E4E4E7
source_primary#000000
source_secondary#6D6E71
source_wordmark#3A3A3C
Typography

Brand personality: industrial, straightforward, trade-credible, no-nonsense

Avoid: No gradient logos. No drop shadow on the mark. No outline-only variants — always solid fill. No condensed-italic wordmark — keep upright geometric. No mixing of brass + steel-gray on the same CTA.

Full visual style contract (click to expand)

Vicwest Roofing Website Visual Style Contract

Boundary

This contract defines brand direction and visual guardrails. It does not design the final UI, page structure, component layouts, breakpoints, or frontend implementation.

Brand Reading

Read the logo first: weight, typography, geometry, color, and personality should drive the website's visual system.

Overall Style Direction

Style: clean local business

The website should feel industrial, straightforward, trade-credible, no-nonsense.

Avoid: No gradient logos. No drop shadow on the mark. No outline-only variants — always solid fill. No condensed-italic wordmark — keep upright geometric. No mixing of brass + steel-gray on the same CTA.

Color Boundaries

```css :root { --brand-primary: #0F1115; --brand-secondary: #6D6E71; --brand-accent: #C5A572; --surface: #FFFFFF; --surface-muted: #F4F4F5; --surface-dark: #111111; --text: #1B1D22; --text-muted: #5A5C61; --border: #E4E4E7; --source-primary: #000000; --source-secondary: #6D6E71; --source-wordmark: #3A3A3C; } ```

Color rules:

Logo Usage Boundaries

Typography

Layout Density

Density: medium/service-focused

Keep pages scannable, practical, and aligned with the brand's level of polish.

Shape Language

Use shapes, radius, borders, and line weights that match the logo geometry.

Header System

Protect logo visibility and avoid typography/color choices that compete with it. Do not prescribe exact header layout here.

Local business contact rule: Desktop header should expose phone or primary contact action. Mobile header should prioritize call, quote, or menu based on conversion need.

Footer System

Footer should preserve the logo as the primary brand object, with readable links and restrained CTA/contact treatment.

Buttons And CTA

Primary CTA: solid brass #C5A572 background, dark text #0F1115, no rounded corners (2px max). Secondary: outlined steel-gray border, dark text. Hover: 10% darker.

Cards And Forms

Squared corners (2px). 1px #E4E4E7 border. No drop shadow — flat. Inner padding 32px. Heading + price/spec uses heading font; body text in Inter.

Imagery Direction

Real roofing project photography preferred. Drone shots of completed roofs (ridged metal, tile) work well. Avoid stock crew handshakes and generic 'happy family' shots.

Icon Style

Line icons, 1.5px stroke, no rounded ends. Industrial/utilitarian — wrench, roof tile, gutter section, ladder. Match the geometric character of the wordmark.

Section Backgrounds

Alternate between #FFFFFF and #F4F4F5 muted sections. One hero section per page on dark #0F1115 with imagery overlay.

Motion And Interaction

Use subtle, purposeful interactions. Avoid animations that fight the brand tone or delay conversion actions.

Responsive Behavior

Define when full logo switches to mark-only, and protect logo visibility in mobile header/footer.

Do / Don't

Do:

Do not:

Website Agent Prompt

```text Use the provided Vicwest Roofing VR monogram and VICWEST ROOFING wordmark exactly as supplied. Do not redesign, re-proportion, or recolor. Build a website that feels industrial, trade-credible, and direct — geared toward Ballarat homeowners and builders evaluating roofing work. Use #0F1115 as the primary brand color, #6D6E71 as supporting steel-gray, and #C5A572 (warm brass) only as a sparing accent for primary CTAs. Maintain very strong contrast. Lockup must remain legible at 32px tall in the header; favicon uses the VR mark only. ```

3. Real content (Phase B extraction)

3a. Services (B1)

LLM observation: Site focuses exclusively on three clearly defined services: roof replacement (primary service emphasized throughout), new roof installation for builds/extensions, and gutter/downpipe replacement. All services feature Colorbond® and metal materials. No repair services explicitly mentioned despite 'storm damage' being referenced in the intro. Service area covers Ballarat and 100km radius including Geelong, Bendigo.

Roof Replacement ✓ scraped:index.md

New Roof Installation ✓ scraped:index.md

Gutter & Pipe Replacement ✓ scraped:index.md

3b. About narrative (B2)

About Vicwest Roofing

Vicwest Roofing is one of Western Victoria's largest roofing companies, based in Ballarat and Geelong with over 20 years of experience. We serve homeowners and businesses across a wide area—including Ballarat, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, and all towns within 100km of Ballarat.

We specialise in full roof replacements using Colorbond® and metal roofing systems, new roof installations for builds and extensions, and gutter and downpipe replacement. Every project is backed by a 10-year workmanship warranty, and we handle everything from removing your old roof to fitting a new system built to withstand Victorian weather.

Our approach is straightforward: we take the time to understand what you need, deliver on-time and within budget, and never compromise on quality workmanship. With an 18-review track record and a 4.1-star rating, we've built our reputation on reliable turnaround times and strong relationships with clients across the region.

Whether you're in Ballarat, Geelong, Bendigo, the Bellarine Peninsula, or the Surf Coast, we have the resources and expertise to manage projects of all scales. Get in touch for a free quote and see how we can help with your roof replacement or new installation.

3c. Hero copy (B3) — 3 candidates

Candidate 1 · [service-led] 🤖 claude:claude-sonnet-4-5

Candidate 2 · [trust-led] ⭐ RECOMMENDED 🤖 claude:claude-sonnet-4-5

Candidate 3 · [urgency-led] 🤖 claude:claude-sonnet-4-5

3d. FAQ (niche-typical · 4-6 questions)

A: Free quote · pricing depends on damage extent · we provide written estimates within 24 hours. A: Yes · we hold a current Queensland Building and Construction Commission license · public record at ABR. A: Yes · no obligation site visit · written quote within 24 hours. A: Typically 2-5 days depending on roof size and weather · we keep you updated throughout. A: All workmanship guaranteed · Colorbond materials carry manufacturer warranties up to 36 years. A: Yes · we work directly with insurance companies for storm/hail damage claims.

4. Site architecture (B4 + B6)

8 pages · 4 service · 4 area Source: sitemap_analysis.seo_structure · long-tail coverage: strong

SlugTypePurposeH1Bound imagesSource
/homehomepage · hero / services snapshot / trust / CTAVicwest Roofing · Ballaratimg-01.png, img-14.jpg, img-02.jpg⚠ niche-default:home
/servicesservice-arealong-tail SEO · ServicesServices in Ballaratimg-01.png, img-08.jpg, img-09.jpg✓ scraped:sitemap
/roof-replacements-ballarat-vicservice-arealong-tail SEO · Roof Replacements Ballarat VicRoof Replacements Ballarat Vicimg-09.jpg✓ scraped:sitemap
/geelong-roof-replacementservice-arealong-tail SEO · Geelong Roof ReplacementGeelong Roof Replacementimg-12.jpg✓ scraped:sitemap
/new-roofsserviceservice detail · conversion targetNew Roofs in Ballaratimg-15.jpg✓ scraped:sitemap
/contractorsareaservice area pageContractors in Ballarat—✓ scraped:sitemap
/aboutaboutcompany story · trust / credentialsAbout Vicwest Roofingimg-02.jpg⚠ niche-default:about
/contactcontactcontact form · phone · mapContact Usimg-23.jpg⚠ niche-default:contact

5. Image assets (B5 vision classify + B6 page bindings)

Source: 20 images downloaded from customer's site main pages · classified via claude / claude-sonnet-4-5

contact sheet

Buckets (counts in parentheses):

6. Existing-site audit issues (must be addressed by new build)

IDSeverityWhat's wrongFix prescription
homepage_title_clearmajortitle='##### GET IN TOUCH' contains-name=false contains-niche=false
h1_uniquemajor0

tags

local_schema_markupmajorno LocalBusiness JSON-LD
has_hoursminorno hours
image_countminor0 images
has_business_descriptionminorno description
has_service_areaminorno service area
quote_or_booking_formminorno form
evidence_of_recent_updateminorno recent year (≤ 1 year ago)
image_alt_presentminor29 images, 0% with alt

6a. Issue → Page mapping

Issue IDTarget pageTarget sectionVerification check
homepage_title_clear?
h1_unique?
local_schema_markup?
has_hours?
image_count?
has_business_description?
has_service_area?
quote_or_booking_form?
evidence_of_recent_update?
image_alt_present?

7. Boundaries — what you CANNOT do

商家硬数据 (verbatim · 一字不改 · Vicwest Roofing)

不许做的

详见 docs/v4/DATA-PRESERVATION-CONTRACT.md

10. Market context (Phase E1 · Tinyfish search · external mentions)

Read this before designing copy · understand competitive positioning + how the business shows up across the AU web.

External mentions (AU-filtered) ✓ tinyfish:search

#TitleDomainSnippet
1[Roof Replacement Ballarat & Victoria \VIC West Roofing](https://www.vicwestroofing.com.au/)www.vicwestroofing.com.au
2[New Roof Installation \Ballarat & Regional VIC](https://www.vicwestroofing.com.au/new-roofs)www.vicwestroofing.com.au
3[Vicwest Roofing Metal roof replacement Ballarat - in action ](https://www.youtube.com/watch?v=-D8t422fA28)www.youtube.com
4[Roof Replacement Ballarat \Colorbond & Metal - Vicwest Roo](https://www.vicwestroofing.com.au/roof-replacements-ballarat-vic)www.vicwestroofing.com.au
5[Vicwest Roofing is currently looking for metal roofing trade](https://www.facebook.com/groups/363886070446883/posts/2871204413048357/)www.facebook.com
6[VICWEST ROOFING in Golden Point 3350 VIC - Localsearch](https://www.localsearch.com.au/profile/vicwest-roofing-restoration/ballarat-vic-3353/O1W1)www.localsearch.com.au
7[Our Industry Partners \VIC Roofing & Rails](https://www.vicroofingandrails.com.au/partnership)www.vicroofingandrails.com.au
8[Vicwest roofing continuing to provide Ballarat builders ... ](https://www.instagram.com/p/CDUkFvPBmyr/)www.instagram.com
9[Vicwest, Maker of Metal Roofing and Siding Now Manufactures ](https://www.homesphere.com/blog/2026/01/13/vicwest-manufacturers-in-the-usa/)www.homesphere.com

Homepage signals from existing site (regex extract) ✓ tinyfish:fetch

SignalValue
Phone visible above fold?
CTA keyword present?
City mentions0
Service keywordsroofing, roof, gutter
Trust keywordslicensed, warranty
Year range? – ?
Text length4525 chars (thin=false)

11. Existing site · per-page content (Phase E2 · scraped via Tinyfish)

10 pages scraped from the customer's current website · referenced to inform copy decisions on the new build · NOT to copy verbatim (rewrite to address audit issues).
index.md · 4525 bytes · Roof Replacement Ballarat & Victoria | VIC West Roofing ✓ scraped:index.md

```text #### Roof Replacement Experts - Serving Ballarat, Geelong, Bendigo & surrounding areas

Vic West Roofing is your local specialist for roof replacements in Ballarat and surrounding towns within 100km - including Geelong, Bendigo, Bacchus Marsh, Daylesford, and Castlemaine.

With over 20 years’ experience, we’ve helped homeowners and businesses replace ageing roofs, repair storm damage, and upgrade as part of major renovations. Our team delivers quality roofing solutions using premium materials, backed by exceptional workmanship and reliable turnaround times.

We handle everything from removing your old roof to installing a new Colorbond® or metal roofing system built to withstand Victorian weather. Whether it’s a small home or a large commercial building, we provide stress-free roof replacements - on time, on budget, and built to last.

Service Areas: Ballarat | Geelong | Bendigo | Bacchus Marsh | Daylesford | Castlemaine | Creswick | Maryborough | and all towns within 100km of Ballarat.

GET A FREE QUOTE

All our roof replacements are backed by a 10-year workmanship warranty

OUR SERVICES

#### Roof Replacements

Trusted roof replacement Ballarat & surrounds (100km). We remove your old roof and install durable Colorbond®/metal roofing with licensed installers, fast turnaround and a 10-year workmanship warranty for homes and commercial sites.

#### New Roofs

Expert new roof installation Ballarat, Geelong, Bendigo and regional towns. We design and fit Colorbond®/metal roofs for new builds and extensions, coordinating with your builder for a clean, on-schedule finish built to last.

#### Gutter & Pipe Replacement

Leak-free gutter replacement Ballarat and nearby areas. Supply and fit Colorbond® gutters, fascia and downpipes, plus leaf-guard options, to improve drainage and protect your property from water damage.

ALL SERVICES

---

REAL PROJECTS, REAL RESULTS

From quote to completion—client feedback

#

[truncated · 2525 more chars] ```

about-us.md · 1506 bytes · One of Western Victoria’s largest roofing companies ✓ scraped:about-us.md

```text

About Us

We are proud to be one of Western Victoria’s largest and most dedicated roofing companies, with over 20 years of expertise in providing large-scale, professional services. Throughout our growth, we’ve never compromised on the high-quality workmanship and superior responsiveness that set us apart from the competition.

Our approach is built on the belief that strong, long-lasting relationships with our clients are the foundation for successful projects. We understand that each project is unique, and we take the time to ensure that your needs are met at every step of the way. From the initial consultation through to project completion, we are committed to delivering results that are not only on-time and within budget but also to your exact specifications.

Locations

Based in Ballarat and Geelong, our services extend across a wide geographical area in Western Victoria. Whether it’s a large commercial project or a smaller residential job, we have the resources and expertise to manage projects of all scales with the same attention to detail.

Our coverage includes:

* Geelong, the Bellarine Peninsula, and the Surf Coast * Ballarat and surrounding regions, including all areas in between

We pride ourselves on being highly adaptable, offering tailored roofing solutions to meet the needs of diverse projects while ensuring quality and reliability. No matter where you're located within our service area, you can trust us to bring our expertise and commitment to every project. ```

projects.md · 1505 bytes · VICWEST Roofing ✓ scraped:projects.md

```text

Projects

At VICWEST Roofing, we take pride in delivering top-quality roofing solutions tailored to meet the unique needs of every project. From initial consultation and planning to the final installation, our team works closely with clients to ensure exceptional results at every step.

Our process begins with understanding your vision and requirements. From there, we provide expert advice, source premium materials, and execute precise installations, ensuring durability, functionality, and aesthetic appeal. Each project is handled with care, attention to detail, and a commitment to excellence.

Below, you’ll find photos showcasing our completed projects and the process behind them. These highlight the craftsmanship, dedication, and expertise that make VICWEST Roofing the trusted choice for residential and commercial roofing.

Whether it's a new roof, repairs, or a full replacement, we’re here to bring your vision to life. Explore our gallery and see why we’re leaders in the roofing industry.

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button

Button ```

employees.md · 1317 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:employees.md

```text

Careers

Join the VICWEST Roofing team and discover a workplace that values professionalism, growth, and collaboration. Our employees are the backbone of our success, driving our reputation for quality and reliability in every project. Whether you're just starting your career or are a seasoned roof plumber, we provide a supportive environment, ongoing training, and opportunities to thrive. When you join us, you’re not just taking on a job; you’re becoming part of a close-knit team dedicated to excellence, innovation, and delivering results our clients trust.

Roofing Tradesman

We are seeking skilled tradesmen to provide high-quality service and precise installations for residential developments across Ballarat and Western Victoria. If you have expert knowledge in roof plumbing, this is your opportunity to bring your skills to our exceptional team.

Apply Now

---

Roofing Apprentices

We are looking for enthusiastic roofing apprentices to join our team and develop their skills in delivering high-quality roofing services across Ballarat and Western Victoria. This is a great opportunity to learn from experienced professionals, gain hands-on experience, and build a rewarding career in the roofing industry. If you’re ready to start your journey, we’d love to hear from you.

Apply Now

--- ```

credit-info.md · 953 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:credit-info.md

```text

Credit Info

##### APPLY FOR A COMMERCIAL CREDIT WITH VICWEST ROOFING

Applying for a commercial credit account with VICWest Roofing is easy using our online application form.

This form takes about 10 minutes to complete. To help us process your application efficiently, please have the following information ready:

* Your ABN (Australian Business Number) * Director/Proprietor details * Three trade credit references

By submitting the form, you confirm that credit provided by VICWest Roofing Pty Ltd is for business purposes only.

To begin, click the START button below. You will be redirected to our external site to fill out the application form.

---

---

##### OR DOWNLOAD THE FILLABLE PDF CREDIT FORM

If you prefer to fill out the application at your convenience, you can download the fillable PDF form and send it to info@vicwestroofing.com.au whenever you're ready. You can download the form by clicking the button below.

Download PDF ```

careers.md · 475 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:careers.md

```text

Careers

VICWEST Roofing has earned a strong reputation for delivering top-quality workmanship and exceptional service across the region. As we continue to grow, we are always on the lookout for skilled individuals to join our dedicated team. If you are a motivated apprentice, qualified roofer, or subcontractor specialising in fascia, guttering, or metal roofing, we would love to hear from you. Explore our current opportunities below.

#### Employees

#### Contractors ```

roofing-tradesman-form.md · 456 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:roofing-tradesman-form.md

```text

Qualified Roof Plumber

We’re seeking skilled roof plumbers who are ready to take their careers to the next level. As a Qualified Roof Plumber at VICWEST Roofing, you’ll be working on diverse projects, from residential installations to large-scale commercial developments. You’ll benefit from a collaborative team, competitive remuneration, and the satisfaction of delivering workmanship that stands the test of time. To join, please fill the form below ```

services.md · 337 bytes · New Home Roofs | Roof Replacements ✓ scraped:services.md

```text 0403 554 592

info@vicwestroofing.com.au

We are committed to continuously improve and exceed client expectations. When you choose us, you’re not just getting a roofing company—you’re getting a partner committed to delivering excellence on every level.

3/31 Icon Drive, Delacombe, Victoria

3/31 Icon Drive, Ballarat, Victoria

site by: ```

customer-feedback.md · 259 bytes · VICWEST Roofing The Leaders in Metal Roofing Solutions ✓ scraped:customer-feedback.md

```text ##### GET IN TOUCH

0403 554 592

info@vicwestroofing.com.au

3/31 Icon Drive, Delacombe, Victoria

0403 554 592

info@vicwestroofing.com.au

3/31 Icon Drive, Ballarat, Victoria

0403 554 592

info@vicwestroofing.com.au

site by:

site by:

Share by: ```

contact.md · 174 bytes · VICWEST Roofing | Contact Us ✓ scraped:contact.md

```text 0403 554 592

info@vicwestroofing.com.au

3/31 Icon Drive Delacombe (by Appointment Only)

3/31 Icon Drive, Delacombe, Victoria

3/31 Icon Drive, Ballarat, Victoria

site by: ```

12. Per-page section-by-section design (Phase E3 · LLM-designed)

8 pages · 55 total sections · generated via locked combo per lab run.

Page · / 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Metal Roofing & Gutters – Ballarat & Western Victoria

Section 2 · services_snapshot — What We Do

Section 3 · trust_proof — Over 20 Years in Western Victoria

Section 4 · service_area — Where We Work

Section 5 · contact_hours — Get In Touch

Section 6 · structured_data — undefined

Section 7 · cta_block — Ready to Replace Your Roof or Gutters?

Page · /services 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Roofing Services in Ballarat

Section 2 · service_detail — Roof Replacement

Section 3 · service_detail — New Roof Installation

Section 4 · service_detail — Gutter & Pipe Replacement

Section 5 · info_block — When We're Available

Section 6 · info_block — Service Area

Section 7 · contact_block — Get a Free Quote

Page · /roof-replacements-ballarat-vic 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Roof Replacements Ballarat Vic

Section 2 · services_detail — What We Do for Roof Replacements

Section 3 · problem_solution — When You Need a Full Roof Replacement

Section 4 · pricing_transparency — Honest Quotes, No Hidden Costs

Section 5 · location_hours — Ballarat & Surrounds

Section 6 · cross_sell — Other Roofing Services

Section 7 · contact_final — Get Your Roof Replacement Quote

Page · /geelong-roof-replacement 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Geelong Roof Replacement – Colorbond® & Metal Roofing

Section 2 · service_detail — What's Involved in a Full Roof Replacement

Section 3 · service_area — Servicing Geelong from Our Ballarat Workshop

Section 4 · materials — Colorbond® & Metal Roofing Options

Section 5 · business_info — Vicwest Roofing – Ballarat Roofer, Geelong Service

Section 6 · related_services — Other Roofing Services in Geelong

Section 7 · cta — Get a Fixed-Price Roof Replacement Quote

Page · /new-roofs 🤖 claude:claude-sonnet-4-5

Section 1 · hero — New Roofs That Last – Ballarat's Metal Roofing Specialists

Section 2 · services_list — What We Do

Section 3 · process_steps — How It Works

Section 4 · trust_builder — Why Ballarat Homeowners Choose Vicwest Roofing

Section 5 · location_hours — Serving Ballarat & Surrounds

Section 6 · call_to_action — Ready for a New Roof?

Section 7 · structured_data — undefined

Page · /contractors 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Vicwest Roofing – Ballarat Roofing Contractors

Section 2 · services_grid — Trade Roofing Services for Contractors

Section 3 · benefits — Why Builders Work With Us

Section 4 · text_block — Service Area – Ballarat & Surrounding Regions

Section 5 · contact_info — Get in Touch

Section 6 · cta_banner — Need a Roofing Contractor in Ballarat?

Page · /about 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Vicwest Roofing · 20+ Years Serving Ballarat & Western Victoria

Section 2 · text_block — Two Decades of Professional Roofing

Section 3 · location_coverage — Where We Work

Section 4 · services_summary — What We Do

Section 5 · hours_contact — Get In Touch

Section 6 · image_grid — Recent Projects

Section 7 · cta_block — Ready to Start Your Roofing Project?

Page · /contact 🤖 claude:claude-sonnet-4-5

Section 1 · hero — Contact Vicwest Roofing Ballarat

Section 2 · info-grid — Three Ways to Reach Us

Section 3 · form — Request a Free Quote

Section 4 · map — Find Our Delacombe Workshop

Section 5 · info-card — Business Hours

Section 6 · text-image — Servicing Ballarat and Surrounds

Section 7 · structured-data — undefined

13. Header + Nav design (Phase E4) 🤖 claude:claude-sonnet-4-5

Nav items:

LabelSlugType
Services/serviceslink
Roof Replacements/roof-replacements-ballarat-viclink
New Roofs/new-roofslink
Contractors/contractorslink
About/aboutlink
Contact/contactlink
Fixes: issue-no-visible-phone-cta, issue-mobile-contact-hidden-behind-menu

_Rationale: Phone tel: always visible top-right desktop; brass CTA buttons; mobile sticky bottom-bar keeps call/quote actions in-view while scrolling._

14. Footer design (Phase E5) 🤖 claude:claude-haiku-4-5

Columns:

_Contact Us_

_Services_

_Company_

_Trust & Follow_

Contact block: phone-tel=true · address=Shed 3/31 Icon Dr, Delacombe VIC 3356, Australia · map=false · email=undefined · social=

Trust strip: 4.1★ customer rating · Licensed & insured contractor · Serving Ballarat & Geelong

Legal: © 2026 Vicwest Roofing. All rights reserved. · Privacy Policy · Terms of Service · Sitemap

_Rationale: Dark charcoal background conveys trust and stability. Warm orange phone number is the visual anchor and primary CTA — it scales and changes color on hover to signal action. Services and navigation are grouped into scannable columns. Rating and address sit below the phone to reinforce trust without competing. Legal footer is minimal but complete. Responsive grid collapses gracefully without losing hierarchy or readability._

15. CTA system (Phase E6) 🤖 claude:claude-sonnet-4-5

PRIMARY · Call 0403 554 592

SECONDARY · Get Your Free Quote

TERTIARY · View Our Work

A/B copy variants:

_Rationale: Audit shows no clear phone CTA above fold and no click-to-call affordance. Primary CTA puts the phone number front-center with warm brass accent (brand-aligned #C5A572) for highest-intent visitors who want immediate contact. Secondary captures quote-seekers who prefer form over phone. Tertiary builds trust via portfolio for lower-intent browsers. Hierarchy follows conversion funnel: immediate contact > quote request > portfolio exploration. Hero copy testing already validates 'Call 0403 554 592' (service-led) and 'Get Your Free Quote' (trust-led) as top performers._

8. Build instructions (designer / OD agent / operator)

1. LOCKED facts: every value in §1 must appear verbatim somewhere on the new site. 2. Brand kit: use logo + colors + fonts from §2. Do not invent palette. Do not invert V/R color in logo mark. 3. Real services: use §3a verbatim where ✓ verified:scraped · may polish where 🤖 ai-completed · must caveat or replace where ⚠ niche-typical. 4. About narrative: use §3b as-is (preserves verified facts). Don't rewrite paragraphs marked verified:scraped. 5. Hero: pick recommended candidate from §3c or another with stated rationale. 6. Pages: build the 8 pages from §4 in order. Use real long-tail slugs (verified:scraped:sitemap) — don't change to compass directions. 7. Images: use customer's own from §5 buckets per page-binding. Only fall back to template stock when no real image fits. 8. Audit fix-through: each issue in §6 must visibly improve in the corresponding target page (§6a). 9. Provenance: do NOT show provenance labels on customer-facing site. They're internal only.

9. Provenance summary

Total tracked fields: 34

Phase B run (2026-05-17T00:54:41.993Z): ```json { "B4": { "ok": true, "total_pages": 8, "latency_ms": 2 }, "B1": { "ok": true, "count": 3, "tier": "primary", "latency_ms": 11977 }, "B2": { "ok": true, "tone": "honest regional trade | established local contractor", "latency_ms": 13271 }, "B5": { "ok": true, "hero": 2, "gallery": 10, "service": 6, "about": 0, "team": 0, "logo": 0, "decoration": 0, "poor-quality": 2, "skip": 0, "latency_ms": 15336 }, "B3": { "ok": true, "count": 3, "latency_ms": 14256 }, "B6": { "ok": true, "generator": "B6-bind-images-to-pages · SOP-3 Phase B", "strategy": "heuristic · no LLM", "total_pages_with_bindings": 7, "total_unused": 2, "generated_at": "2026-05-17T00:54:41.993Z", "_source": "derived:heuristic" } } ```

--- _Generated by core/handoff/build-design-handoff-doc.js · per SOP-3 §3.2_ _Re-generate after re-running pl:enrich-handoff -- --slug vicwest-roofing_